Salesforce Marketing Cloud Consultant - Kaygen Inc.

KAYGEN is an emerging leader in providing top talent for technology based staffing services. We specialize in providing high-volume contingent staffing, direct hire staffing and project based solutions to companies worldwide ranging from startups to Fortune 500 and Managed Service Providers (MSP) across a wide variety of industries

I

Job Description: As a Salesforce Marketing Cloud Specialist, you will be responsible for managing and optimizing our email marketing campaigns using Salesforce Marketing Cloud. You will collaborate with cross-functional teams to develop, execute, and analyze email campaigns that drive engagement, conversion, and revenue. The ideal candidate will have a strong understanding of email marketing best practices, experience with Salesforce Marketing Cloud, and a passion for data-driven decision-making.

Responsibilities:

• Develop and execute email marketing campaigns in Salesforce Marketing Cloud, including segmentation, scheduling, testing, and deployment.
• Monitor campaign performance and KPIs, and provide regular reports and insights to stakeholders.
• Collaborate with creative, content, and analytics teams to develop compelling email content and optimize campaign performance.
• Implement best practices for email deliverability, compliance, and subscriber management.
• Stay up-to-date on industry trends and best practices in email marketing and Salesforce Marketing Cloud functionality.
• Provide training and support to internal teams on Salesforce Marketing Cloud usage and best practices.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 2+ years of experience in email marketing, preferably with Salesforce Marketing Cloud.
• Strong understanding of email marketing best practices, including segmentation, personalization, and automation.
• Proficiency in Salesforce Marketing Cloud tools and functionality, including Journey Builder, Email Studio, Automation Studio, and Contact Builder.
• Experience with HTML and CSS for email template design and coding.
• Excellent analytical skills and ability to interpret data to drive campaign optimization.
• Strong communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

At KAYGEN, we are always looking for dynamic, talented and experienced individuals. We invite you to join our team of talented IT professionals, consulting at client locations across the globe. Our culture is team-orientated; we strive to stand by our core values of respect, honesty and integrity. Our team of experienced staffing experts will work with you to find you the best opportunity. For more information please visit us at www.kaygen.com.

Benefits:

• Healthcare Insurance
• Vision and Dental Insurance
• 401(k) Retirement Plan
• Free Life Insurance
• Vacation Time Off
• Sick Time Off
• Family Medical Leave (FMLA)

Achieve your Kaizen by clicking here. A unique and exclusive talent community supported by Kaygen, that includes programs like: Certifications