SALES & MARKETING MANAGER - Pilgrim's Pride Corporation
Geneva, IL
About the Job
Field Marketing Manager
Wild Fork is a rapidly growing omnichannel retail (bricks and mortar, ecommerce, home delivery) business in need of a strong field marketer who is passionate about driving a business and building brands through grassroots local marketing efforts like events, community partnerships, and local affinity group marketing. We currently sell through our ecommerce channel throughout the United States, operate 15 stores across seven cities, and plan to open 30 more within the next 12 months. We have two roles – one based in our Miami HQ covering the Southeast region (stores in South Florida, Tampa, and Orlando) and one in our Dallas regional office covering the Southwest region (stores currently just in North Dallas). You will spend the majority of your time out in the community and our stores.
In this role, you'll be responsible for leading the Wild Fork grassroots marketing efforts designed to drive traffic to the stores in the region and local ecommerce home delivery business as well. Because this is a new position, you will start by crafting a strategy & plan of attack for your region, partnering with the Market Leader, Store Leaders, and Marketing Team. This is an exciting role for someone who likes to create a program from scratch, test and learn, and make things happen, with a focus on delivering strong ROI within the allocated budget.
We work in a fast-paced, retail business where we plan many months ahead but often need to make quick adjustments to our plans based on sales results or opportunities in the marketplace. The ideal person likes to be organized and work ahead but is flexible enough to adjust as required. We are focused on building a best-in-class, nationally known brand, and you will have a significant role in helping us achieve that goal. This role is perfect for the person looking to make a big impact on a soon to be household name brand.
The Role
Responsibilities:
- Ownership of developing and executing a grassroots/field marketing program, partnering with key operations and marketing colleagues to bring it to life.
- Identify opportunities in the community: religious organizations, schools, community groups, food related events, etc that would be effective customer acquisition vehicles. Work with marketing to develop materials and operations team to execute.
- Drive customer acquisition and retention focused on stores in your respective region, starting with bringing new customers to stores and transitioning them to ordering online as well.
- Develop KPIs to track and monitor performance of activities. Obsessive focus on ROI. Identify what you can prove works, do more of those tactics and less of the things that don’t.
Requirements:
- BA or BS, ideally in business or marketing required. Strategic, analytic mindset required.
- Must have experience in driving foot traffic to retail store locations across the US.
- 2-3 years of field marketing or outside sales, in a data and results driven environment.
- Strength in analytics including designing and implementing test & learn programs and analyzing results.
- Passion for food, and experience with cooking strongly preferred.
- Best in class organization and collaboration skills.
- Excellent communication skills, both verbally and written.
- Excellent interpersonal and relationship-building skills.
EOE/Vets/Disability
Source : Pilgrim's Pride Corporation