Sales and Marketing Director - San Francisco at Elder Care Alliance

Sales and Marketing Director - San Francisco

Minimum Requirements

• Bachelor degree in business, marketing, or related field required
• Minimum five years sales and marketing experience, with successful track record in identifying and building local relationships to drive business
• Demonstrated sales experience in senior living, hotel/ hospitality, or related healthcare environment
• Sensitivity and knowledge of working with older adults and the aging process
• Good written and verbal communication skills and organizational skills
• Ability to prioritize and manage a variety of projects simultaneously

Responsibilities

• Develops the annual sales and marketing plan and budget with input from Executive Staff to optimize program offerings to identified markets of older adults
• Participates in planning unit availability, pricing levels, marketable services, and advertising themes
• Is responsible for converting leads to move-in by maintaining sales tracking processes such as prospective lists, sales activity reports, and facility vacancy and room readiness
• Generates weekly census and monthly activity status
• Manages advertising and promotional expenditures, initiating contracts with advertising resources for ad creation and placement
• Oversees creation, editing, and distribution of sales and collateral materials, in concert with overall ECA marketing standards
• Plans, organizes and executes marketing events both inside and outside of the community to create opportunities of exposure to our services
• Plans and executes effective outreach to increase community awareness of AlmaVia of San Francisco and quality aging services in general
• Represents and promotes AVSF to the larger community through special promotional events, prospective resident seminars, distribution of materials, and presentations
• Manages sales activities for all levels of care, screening, and interviewing of prospective residents and family members
• Negotiates entrance fees and monthly rates with prospective residents
• Oversees and coordinates application and admission processes, contractual documentation and resident handbooks, establishment of resident file and face sheets in computer tracking system
• Collaborates closely with management team to coordinate new admissions and internal moves of residents from one accommodation to another, and to find solutions to meet the changing needs of residents
• Provides training to staff as needed in customer relations and related topics

Benefits

• We offer competitive pay and phenomenal benefits
• Generous Paid Time Off
• Paid holidays
• Retirement plans
• Comprehensive medical, dental & vision plans
• Flexible spending
• Tuition Reimbursement to promote your career advancement
• ++much more

An Elder Care Alliance Community

Do you enjoy working with seniors? Do you want to work in a setting where you are valued and appreciated? AlmaVia of San Francisco is a vibrant retirement community located within walking distance from the Daly City BART Station. We pride ourselves on being a person-centered community and value our employees and residents. We are currently hiring.

About This Career Opportunity

The Sales and Marketing Director is responsible for:

• Developing the annual sales and marketing plan and budget with input from Executive Staff to optimize program offerings to identified markets of older adults.
• Participating in planning unit availability, pricing levels, marketable services, and advertising themes.
• Converting leads to move-in by maintaining sales tracking processes.
• Generating weekly census and monthly activity status.
• Managing advertising and promotional expenditures.
• Overseeing creation, editing, and distribution of sales and collateral materials.
• Planning, organizing and executing marketing events.
• Executing effective outreach to increase community awareness.
• Representing and promoting AVSF to the larger community.
• Managing sales activities for all levels of care.
• Negotiating entrance fees and monthly rates.
• Overseeing and coordinating application and admission processes.
• Collaborating closely with management team.
• Providing training to staff.

“Equal Employment Opportunity/M/F/disability/protected veteran status”