Sales and Marketing Coordinator - ESF Inc

Position: Sales & Marketing Coordinator
Location: Bryn Mawr, PA

Position Summary:

At ESF, the Sales & Marketing Coordinator is referred to as an Admissions Coordinator and is responsible for promoting ESF's camp programs and selling weeks of camp to prospective and alumni families. The Sales & Marketing Coordinator sells ESF programs in-person, virtually and over the phone, utilizing various strategic digital (email, social media, website, etc.) and print (brochures, direct mail, signage, etc.) marketing efforts, and support current and new partnerships.

Position Objective/Purpose:

We are seeking motivated team members who believe deeply in the organization's mission and who display experience and motivation in sales, customer service, and grassroots marketing. Additionally, the Sales & Marketing Coordinator must also be capable of conducting market research, identifying sales and grassroots marketing opportunities, and building positive relationships with families and local organizations.

Position Scope Factors:

• Promote and actively sell the day camps and residential programs offered across multiple locations in PA, CT, DE, FL, MD, NJ, and NY
• This is primarily an in-person role working at ESF Headquarters in Bryn Mawr, PA.

Essential Job Responsibilities:

• Implement and conduct call campaigns to alumni and prospective parents. Must be comfortable making 50+ calls per day and up to 200 per week during major sales campaigns (seasonal).
• Make outgoing calls to connect with returning families and new customers.
• Field phone calls and online inquiries from prospective camp families, respond to their inquiries, promote ESF's programs and facilitate enrollment.
• Assist the Customer Engagement Team by answering phone calls from enrolled families.
• Assist with developing new partnerships with area schools, program partners, school districts, corporations, not-for-profits, youth leagues and other organizations to build strong sales opportunities and partnerships.
• Participate in promotional and customer service events including but not limited to Open Houses, Camp Fairs, Family Orientations and Parent Panels.
• Conduct tours of the camp facilities for prospective customers when applicable.
• Effectively utilize ESF's online enrollment and lead tracking systems. Assist with selected promotional mailings, digital and social media campaigns.
• Exhibit ESF Core Values (teamwork, creativity, accountability, quality, integrity, energy, and growth) always, and adhere to all company policies to ensure a productive, harmonious, and legally compliant working environment. ESF's culture is energetic, collaborative and thrives on a passion for individual and collective excellence.

Position Competencies for Success:

• Understand and support the mission of the organization.
• Must be engaging, sales driven, pro-active and an active listener.
• Excellent telephone and interpersonal skills; convey enthusiasm, knowledge, helpfulness, and confidence.
• The ability to support and help implement grassroots, local marketing campaigns.
• Excellent verbal and written communication skills.
• Computer proficiency, especially with online enrollment and lead tracking systems such as HubSpot, Salesforce, and Notion.
• The ability to work effectively with others at all levels of the organization in a professional manner.
• Commitment to producing consistent, high-quality work. Positive attitude, with ability to show patience, care, and empathy to camp families.
• Must be flexible, adaptive and a team player.

 Experience Requirements:

• Minimum of two-three (2-3) years of prior experience working in a high-volume sales and customer interfacing role, preferably selling/promoting seasonal or recreational programs in person and over the phone.
• Ability to sell camp effectively using a variety of sales skills.
• Experience performing local, grassroots marketing efforts.
• Experience organizing and working on promotional events.
• Strong organizational skills with attention to detail and ability to handle multiple priorities.
• Ability to complete tasks with critical deadlines.
• Excellent customer service, problem-solving and decision-making skills.
• Exceptional verbal and written communication skills as well as telephone etiquette skills.
• Must be self-motivated with strong closing skills.
• Proficient in Microsoft Excel, Outlook, and Microsoft Word.
• Previous experience using online enrollment and lead tracking systems.

Education Requirements:

• Bachelor's degree
• Formal sales and/or customer service training preferred.
• Experience working with CRM and POS systems such as HubSpot, Salesforce, and Notion.

Reporting Relationship(s):

• Reports directly to the Director of Admissions and at times takes direction from the Customer Engagement Director and Marketing Director.
• Collaborates at times with members of the Customer Engagement Team, Marketing Team, and Site Leaders.

 Working Conditions and Physical Requirements:

• Ability to work on the phone up to 6-8 hours per day at certain times of year.
• Willingness to travel to ESF's sites and markets (occasional, not frequent), as far south as Maryland and as far north as Connecticut.
• Occasional in-person interaction with prospective camp parents and other local marketing prospects.
• Close collaboration with Customer Engagement, Marketing and, at times, Site Leaders.
• Working occasional weekend and evening events will be required.

General Information:

• We offer a competitive salary; outstanding benefits package and the professional advantages of an environment that supports your development and recognizes your achievements.

Organization Overview:
ESF Camps & Experiences has been a vital influence in the camping industry since its evolution in 1982. ESF (Education, Sports, and Fun) features award-winning camp programs in Pennsylvania, New Jersey, New York, Connecticut, Maryland, Delaware, and Florida for people of all ages. ESF is considered one of the country's leading camping companies and people developers. ESF has benchmarked with blue-chip companies and organizations which include Disney, GE, Cirque du Soleil, Four Seasons, The US Marine Corps and IDEO. ESF operates an impressive portfolio of 40 nationally recognized Day Camps in multiple states (www.esfcamps.com), baseball camps with the Philadelphia Phillies (www.philliesacademy.com) in 4 states and basketball camps in 3 states with the Philadelphia 76ers (www.76erscamps.com). ESF also offers residential programs, including BOLD Summers (www.boldsummers.com), our pre-college academic program.

Our Major Camps are specialty camp programs designed to prepare and empower campers to be tomorrow's leaders by immersing them in a FUN summer experience focused on innovation, creativity, communication, problem solving and collaboration. We also have a non-profit foundation which focuses on after-school mentoring and summer camps for underserved youth in 2 states (www.esfdreamcamp.org), and a non-profit foundation which provides a unique acting program to children and adults with physical disabilities (http://www.actingwithoutboundaries.org/).

This Job Description is subject to change at any time.