·Create and execute sales strategies to ensure the Company's products are properly positioned in the marketplace.

·Responsible for driving retail sales and developing new retail relationships.

·Recruit and hire sales account managers. Implement onboarding for new team members.

·Identity individual and team training needs and coach to improve performance and ensure alignment with overall sales objectives.

·Travel to maintain relationships with key customer contacts, explain technical issues, and develop new customer relationships.

·Attend conferences and trade shows to collect information on sales trends and new opportunities in the national marketplace.

·Manage sales activities to ensure planned volume mix, price, market share and sales targets are achieved.

·Oversee preparation of product pricing and special quotations to maximize sales and profitability.

·Propose and manage rebate programs.

·Provide market analysis information and sales forecasts and coordinates with production scheduling to ensure product availability by providing regular sales forecast updates.

·Monitor the progress of sales and implement solutions in problem areas

·Submit sales plans and assess progress toward achieving planned sales levels.

·Initiate changes and modifications in operational processes and procedures to increase sales.

·Perform other job-related duties as directed by senior management.