Sales Director, Programmatic - Betches Media

Why Betches Media?

Betches Media is the leading humor platform for women on the internet, offering audiences a range of cutting-edge and culturally relevant content across web, social, podcasts and events. The multi-media entertainment and lifestyle brand was founded in 2011 by lifelong friends Aleen Dreksler, Sami Sage and Jordana Abraham during their senior year at college, and is one of the earliest digitally native media and entertainment companies founded and led by women.

Today, Betches Media has a reach of 250M+ across all platforms, connecting with fans across every touchpoint. We are funny, honest, and unfiltered, and our mission is to provide a space for all women to get real about life through relatable and shareable content. The company has recently become a public entity after being acquired by UK-based parent company LBG Media, which reaches over a billion people globally every month and aims to be the number one media group for the social generation.

Description: 

Betches Media is looking for a dynamic Director of Programmatic Sales to lead revenue-driving initiatives across digital advertising channels. This role is pivotal in shaping and executing our programmatic strategy, expanding client partnerships, and achieving measurable business growth. You’ll be at the forefront of our digital advertising efforts, collaborating with teams to deliver innovative solutions that resonate with our clients and drive impactful results. The ideal candidate is an autonomous, self starter that can hit the ground running!

Roles & Responsibilities

• Develop and implement strategies to drive both new and existing revenue across programmatic channels, continuously seeking and capitalizing on growth opportunities within emerging platforms and channels
• Set a clear vision for programmatic sales, establishing short- and long-term objectives to support sustainable business growth, and provide guidance on best practices and market insights to optimize campaign effectiveness
• Cultivate and strengthen relationships with key clients, focusing on delivering high-impact, consultative programmatic solutions, while acting as a trusted advisor to C-suite stakeholders to help clients maximize their digital advertising investments
• Partner with internal teams—including Marketing, Product, Ad Operations, and Analytics—to ensure alignment on client objectives, product positioning, and market strategies
• Facilitate knowledge-sharing across teams to drive unified growth initiatives and maintain a seamless approach
• Regularly report on financial performance, identifying areas for improvement and taking corrective action as necessary to ensure ongoing success
• Represent the company as a programmatic expert at industry events, conferences, and client meetings, showcasing our capabilities and solidifying our brand presence within the market
• Take ownership of revenue targets, budget management, and resource allocation
• Stay up-to-date with digital advertising trends and programmatic advancements, leveraging this knowledge to position our offerings competitively within the market

Qualifications

• Minimum of 5-8 years experience in programmatic sales, with a comprehensive understanding of digital media buying, direct display, and programmatic advertising ecosystems
• Proven ability to meet or exceed sales goals, with a history of building and nurturing high-value client relationships within the digital media space.
• Strong analytical and quantitative skills, with expertise in leveraging data to inform strategic decisions, forecast trends, and optimize campaign performance
• Demonstrated ability to lead by example, inspiring and motivating both direct reports and cross-functional partners, with strong influencing skills to gain alignment on shared goals. 
• Exceptional verbal and written communication skills, capable of articulating complex programmatic concepts in a clear, compelling manner to diverse audiences 
• Comfortable operating in a fast-paced, evolving environment, able to navigate ambiguity and adapt strategies to keep pace with industry developments. 
• Bachelor’s degree in a relevant field is required, with advanced knowledge of Excel and reporting tools.

Compensation:

The expected annual base salary for this role is $130,000 - $175,000. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation & offer package will include the following perks below.

Our Perks:

Learn more about our perks and culture

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.