Sales Development Representative - Boston, MA-Based (IN-OFFICE) - Informa Tech

Do you want to make an impact?

Informa Tech sits at the heart of a thriving business technology community.

And by providing market insight and market access across multiple specialist technology markets, we connect, inform and inspire the technology industry to build a better, more sustainable world and start conversations that really matter.

At Informa Tech, you'll be joining a vibrant community of over 2000 colleagues across 19 locations, and a fast-paced international company that's part of the UK's FTSE 100 group of leading businesses. Where else can you rub shoulders with big brands and leading experts, in exciting places, alongside some of the most respected colleagues in our markets?

We are currently seeking a dynamic Sales Development Representative to join our Omdia team. In this role, you will be instrumental in driving our sales efforts by generating and qualifying leads. Your primary responsibilities will include conducting outreach, prospecting new business, engaging potential customers, and scheduling demonstrations for our sales team. The Sales Development Representative plays a pivotal role in our sales pipeline, focused on creating opportunities for revenue growth.

Key Responsibilities:

Lead Generation:

• Proactively identify and research potential leads through various channels, including online research and outbound prospecting.
• Generate a consistent flow of high-quality leads to contribute to the sales pipeline.

Outbound Prospecting:

• Conduct outbound prospecting through account research, cold calling, emailing, and social selling to engage with target accounts.
• Qualify leads by assessing their needs, budget, and buying intent.

Appointment Setting:

• Schedule appointments, demos, or meetings for the sales team with qualified leads.
• Ensure a smooth handoff of qualified leads to Account Executives for further engagement.

CRM Management:

• Maintain accurate and up-to-date records of lead interactions and activities in the Customer Relationship Management (CRM) system.
• Provide regular reports on lead generation activities and outcomes.

Collaboration with Sales Teams:

• Collaborate closely with Account Executives and Sales Managers to understand target accounts, messaging, and qualification criteria.
• Gather feedback from the sales team to continually refine lead qualification processes.

Communication Skills:

• Excellent communication skills to engage with potential leads and effectively communicate the value proposition of the product or service.
• Ability to articulate messages clearly and persuasively.

Sales Behaviors:

• Curiosity: Demonstrates a strong desire to learn and understand both the industry and customer needs.
• Coachability: Shows a willingness and capability to receive feedback and constructive criticism to improve their performance.
• Understanding the importance of these behaviors to being a successful sales professional.

Resilience and Persistence:

• Resilience to handle rejection and persistence in outbound prospecting efforts.
• Ability to maintain a positive and proactive attitude in a high-volume, fast-paced environment.

Organizational and Time Management:

• Strong organizational skills to manage and prioritize a high volume of leads and activities.
• Effective time management to balance outbound prospecting, follow-ups, and appointment setting.

Technological Proficiency:

• Demonstrates an understanding of the benefits of technology, with some CRM experience desirable.
• Ability to adapt to new technologies and tools as needed.
• Understanding of new AI technologies and how to prompt a system.

- Salary range: $46,750 to $55,000, plus a competitive commission plan.

- Expiration: this job posting will expire on May 9, 2024.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Learning and development plan to assist with your career development  
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder               

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.