Sales Associate - Healthcare Nursing Center

Sales Associate

SUMMARY OF POSITION FUNCTIONS

The Sales Associate is responsible for assisting Community Relations Director in achieving maximum occupancy in the community, while meeting pre-determined goals relative to sales and marketing objectives.

ESSENTIAL POSITION FUNCTIONS

Assisting Community Relations Director with the Following:

• Utilize Sherpa database to identify, track, and foster relationships with potential residents and generate traffic into the community.
• Actively participates in daily team meetings to communicate with appropriate staff members of projected sales calls and upcoming events to ensure participation as needed and completion of assistance.
• Markets externally by making person-to-person sales calls as goals indicate, and documents conversation details in software database. Responds to phone inquiries, obtaining needed information to document in database.
• Schedules appointments for potential residents and their family members. Conducts home visits and tours of community and answers questions accordingly.
• Maintains market-specific knowledge and updates; including, but not limited to, hospitals and competitors.
• Maintains current list of referral sources.
• Develops and maintains new relationships to encourage and result in referrals.
• Develops and implements special events to increase public awareness of and increase traffic into the community.
• Increases public relations exposure by regularly soliciting information from department heads and staff members.
• Monitors and achieves appropriate marketing budgets and tracks results.
• Monitors trends for inquiry, deposits, move-ins, occupancy, closing and move-outs and lost leads.
• Prepares and mails information packets to inquiries.
• May assist with scheduling clinical assessments for determining whether an inquiry is suitable for community.

Note: The essential functions of this job may be revised or updated as community needs dictate.

NON-ESSENTIAL POSITION FUNCTIONS

• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES

• Serves in rotation as Weekend Manager on Duty if applicable to community.

SPECIAL REQUIREMENTS

• Must be willing to work flexible hours, including some evenings and weekends as sales/marketing responsibilities dictate.

Education and Qualifications

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Two- or four-year college degree in business/communications/marketing or related field preferred; or three years equivalent experience in lieu of degree.
• One to three years sales and/or marketing experience required.
• Previous healthcare experience preferred.

KNOWLEDGE, SKILLS, ABILITIES

• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to speak effectively before groups, residents, or employees.
• Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.