RMHC- Direct Response Fundraising Manager - McDonald's Corporation

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Position Purpose | The Ronald McDonald House Charities® (RMHC®) Marketing and Communications team is responsible for the development and execution of the organization’s global marketing and communications strategies. Within that area of responsibility, the team oversees the RMHC brand including compliance, consistency, positioning and communication across the entire RMHC Chapter system in 62 countries and regions. The Marketing & Communications team creates the brand strategy and guidelines while serving as a brand consultant for the individual Chapters. In addition, the team implements Global tactics that support and increase awareness for the brand and the RMHC mission. Global tactics include: planning, development and implementation across paid, owned and earned media; direct response marketing and fundraising efforts - including email and direct mail, digital and social media content and campaign creation; public relations; crisis communication; advertising; content management across the rmhc.org website; and corporate marketing activation. The team also manages the interface between RMHC and the McDonald’s Global/U.S. Marketing and communications relationships to ensure continuity and promote co-brand building.

Principle Accountabilities | RMHC has an immediate opening for a Direct Response Fundraising Manager to lead the Salesforce Marketing Cloud implementation for the Marketing & Communications team, including the strategy to activate cohesive, multi-channel campaigns across email, direct mail and paid media. This subject matter expert will be a key driver of the planning and integration of all direct response efforts and will be responsible for driving alignment across third parties and internal cross-functional groups to deliver flawless execution in these channels.

Responsibilities

• The development and execution of comprehensive omnichannel marketing strategies that build awareness, drive donations and cultivate an understanding of the RMHC mission, vision and purpose.
• Plan, execute, measure, and optimize performance marketing and advertising campaigns, to achieve our annual revenue goal and support strategic priorities and initiatives.
• Oversee relationships with agencies and partners supporting our direct response fundraising efforts by enhancing strategic collaboration, operational effectiveness and efficiency, and resource management.
• Ensure all direct marketing efforts align with RMHC marketing objectives and ensure a strong focus on audience segmentation, targeting, optimization, performance metrics and budget management.
• Oversee Direct Response Supervisor with efforts to engage new and existing donors through Marketing Cloud/email and direct marketing campaigns, paid media/always-on search, and campaign measurement.
• Encourage innovation by taking appropriate risks and coaching team members and partners to test and learn, and where appropriate, adopt and scale new techniques and tactics to deliver growth.
• Collaborate with the RMHC Marketing & Communications team members to deliver an effective and comprehensive omnichannel approach for engaging soliciting, stewarding and acquiring new donors at mass scale.
• Work with the RMHC Development team on tactical approaches across direct response marketing channels to correlate KPIs with bottom line business metrics.
• Ensure integration of direct response fundraising efforts with owned and earned media efforts.
• Work closely with the Creative Content and Brand Team, and Creative AOR, to ensure assets are informed by standard processes and optimized to achieve desired KPIs.
• Identify, track and evaluate existing and emerging marketing and fundraising trends in order to integrate select tactics into the RMHC direct response fundraising mix.
• Analyze online conversation data to guide engagement strategy and share insights with appropriate teams across the organization.

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $98,140 – $125,310 / per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

• 7+ years of non-profit fundraising, direct or performance marketing (email, direct mail, paid media) experience
• Deep knowledge of lead generation channels and tactics as well as established revenue channels including direct response (DR), digital giving, and peer to peer fundraising
• Bachelor’s degree in marketing, communications, or related field
• Expertise working within Salesforce Marketing Cloud, Google Analytics 4 (GA4), SEO and Google Tag Manager
• Experience planning, implementing, measuring, and optimizing multichannel marketing campaigns and using data-driven campaign targeting across a diverse and complex audience or audiences
• Analysis and reporting experience including; building stories with numbers, providing confident recommendations based on findings/insights, communicating findings and an ability to perform offline analysis on optimization opportunities
• The ability to thrive in fast-paced environments, while being flexible and deadline driven
• Embraces Equity, Diversity and Inclusion and demonstrates a personal commitment to valuing different backgrounds and life experiences. Contributes to an inclusive culture, ensuring everyone feels valued and can fully contribute based on their unique talents, skills and perspectives. Committed to continuous personal EDI development.
• Experience volunteering, consulting, or working professionally for a non-profit organization
• Experience working within a federated network/organization structure.

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.