Retail Media Buyer Shopper - Sargento

The Retail Media Buyer, Shopper supports the execution and optimization of retail media campaigns aimed at driving engagement, brand visibility, and key business results. This role requires a foundational understanding of retail media platforms, campaign execution, and analytical tools to assist in the effective management and optimization of retail media strategies. The Retail Media Buyer will collaborate with cross-functional teams, retail media networks, and external partners to ensure campaigns are integrated, data-driven, and performance-focused.*Your Story.*

The Retail Media Buyer, Shopper supports the execution and optimization of retail media campaigns aimed at driving engagement, brand visibility, and key business results. This role requires a foundational understanding of retail media platforms, campaign execution, and analytical tools to assist in the effective management and optimization of retail media strategies. The Retail Media Buyer will collaborate with cross-functional teams, retail media networks, and external partners to ensure campaigns are integrated, data-driven, and performance-focused. 

*Your Passion. **Our Culture.*

At Sargento, you work for a company you believe in, with a family of people who believe in you.  Our culture stems from a simple premise: Hire good people and treat them like family.  At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company.  You will be encouraged to make a meaningful difference in the community, in the company and in your career.  With diverse experiences and tools to learn and develop, you can transform your aspirations into reality.  If you're ready for the right place to belong and grow your career, you can find it here.

*Benefits that set us apart.*

* Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance

* Flexible Work Week

* Hybrid work schedule - Onsite Tuesday - Thursday with the option to work remotely Monday and Friday

* Compressed work week - Option of ½ day Friday

* Onsite Health & Wellness Center

* Employer 401K contribution in the top 1% of the nation

* Relocation Assistance

* Tuition Assistance

* Access to Employee Store

*What You Do. *

* *Campaign Support:* Execute and optimize retail media campaigns on key retailer platforms such as Albertsons Media Collective, Walmart Connect, Target Roundell, and Kroger Precision Marketing.

* *Budget Tracking:* Support Sr. Omni-Channel Manager in tracking budgets and managing invoices for retail media efforts. Ensure campaigns are properly pacing to allocated budgets.

* *Retailer Relationships:* Collaborate with retailer media teams and vendors to stay updated on platform capabilities, best practices, and emerging trends.

* *Audience Targeting:* Develop precise audience segmentation strategies based on shopper behavior, demographics, and purchase history.

* *Performance Tracking:* Monitor campaign performance metrics, including CPMs, conversion rates, and sales lift, to provide actionable insights and optimize strategies.

* *Reporting:* Deliver regular performance reports, highlighting key learnings and providing data-driven recommendations to cross-functional teams.

* *Collaboration:* Work closely omni-channel team, brand marketing and sales teams to align retail media strategies with broader brand goals.

* *Testing and Innovation:* Lead A/B testing initiatives and explore innovative retail media formats to drive shopper engagement and conversion.

* *Competitive Analysis:* Conduct market research to understand competitive retail media strategies and provide recommendations accordingly.

* Other duties may be assigned.

*Skills & Abilities*

* Strong attention to detail and organizational skills, with the ability to juggle multiple tasks.

* Eagerness to learn and adapt in a fast-paced environment.

* Proficiency in managing retail media platforms (e.g., Amazon Advertising, Walmart Connect, Albertsons Media Collective, etc.).

* Basic understanding of analytics and data interpretation.

*Your Education and Experience.*

* Bachelor's degree Marketing, Communication, ore related field is preferred

* 1-2 years of experience in retail media buying, shopper marketing, or a similar role

*Our Story.*

With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years.  We created the world's first, successful pre-packaged sliced and shredded natural cheeses.  Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces.  Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.

To learn more about our culture and values, please visit our website at [https://careers.sargento.com/us/en](https://careers.sargento.com/us/en).

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Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesPandoLogic. Keywords: Media Buyer, Location: Plymouth, WI - 53073 , PL: 595373832