Retail Marketing Specialist - CRYSTAL GEYSER WATER COMPANY

Job Title: Retail Marketing Specialist

Department: Pocari Sweat

Location: Remote/Onsite/Travel (50-75%)

Reports To: VP of Marketing / VP of Sales

Overview: As a Retail Marketing Assistant for Pocari Sweat you will play a pivotal role in driving consumer engagement and sales growth by developing effective in-store marketing strategies and executing those plans. You will collaborate cross-functionally with Sales, Brand Marketing, Supply Chain and the external brokers to develop and execute retail shopper marketing initiatives that resonate with Pocari’s target audience and drive conversion at the point of purchase. You are energetic, enthusiastic, outgoing, have the ability to converse easily with various groups, aptitude to collaborate with teams and various leaders, ability to wear different hats.

Key Responsibilities:

1. Develop and execute comprehensive shopper marketing plans aligned with brand objectives and sales targets.
2. Orchestrate trade shows, demos, and roadshows, coordinating with on-site staff and Sales team
3. Collaborate with brand marketing teams to translate brand strategies into impactful in-store activation plans.
4. In partnership with the brokers, propose and execute merchandising strategies to maximize product visibility, availability, and sales within retail accounts.
5. Build and maintain strong relationships with broker, retail managers and buyers in order to secure placement and promotional /marketing opportunities
6. Conduct regular store visits to monitor product displays, inventory levels, and compliance with merchandising standards.
7. Strong analytical skills - Analyze consumer insights, market trends, and sales data to identify opportunities for shopper engagement and conversion.
8. Work closely with the broker reps and retail partners to negotiate and execute joint marketing programs, including promotions, displays, demos, roadshows and experiential activations.
9. Create compelling shopper marketing assets and materials, including point-of-sale displays, signage, shelf talkers, and digital content.
10. Manage the end-to-end execution of shopper marketing campaigns, including budget allocation, project timelines, and vendor relationships.
11. Monitor and evaluate the performance of shopper marketing initiatives, providing regular reporting and insights to internal stakeholders.
12. Stay abreast of industry best practices and emerging trends in shopper marketing to continuously optimize strategies and tactics.

Qualifications:

1. Bachelor's degree in marketing, business administration, or a related field. Or equivalent combination of education and experience.
2. Minimum of 3 years of experience in shopper marketing, retail marketing, or related roles within the food and beverage industry.
3. Strong understanding of consumer behavior, retail dynamics, and shopper insights.
4. Proven track record of developing and executing successful shopper marketing programs that drive sales results.
5. Excellent project management skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment.
6. Creative thinker with a keen eye for detail and design.
7. Strong analytical skills, with proficiency in interpreting sales data and market research. Detail-oriented with strong organizational and time management skills.
8. Ability to work independently and proactively problem-solve in a fast-paced, dynamic environment.
9. Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and levels of the organization.
10. Passion for the food and beverage industry and a strong commitment to delivering exceptional service and results.
11. Proficiency in Microsoft Office Suite and experience with marketing analytics tools is preferred.
12. Ability to travel 50-75% as needed for customer meetings and retail visits in and out of California.

Joining our Pocari Sweat team offers an exciting opportunity to make a significant impact in a dynamic and growing industry. If you are passionate about driving consumer engagement and maximizing sales opportunities at the point of purchase, we invite you to apply for the Retail Marketing Assistant position.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to stand; walk and talk or hear. The work requires over 50% of the time to be sitting. The work required that the employee drive at least 30% of the time. The employee is frequently required to use hands to finger, handle, or feel; reach with hands and arms and use a keyboard. The employee is required to lift 45 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly exposed to an environment seen in an office/marketing travel setting.

This description reflects the type and level(s) of work performed. It is not intended to be all-inclusive or to portray the specific duties of any one incumbent. The management of CGWC may change this description at any time, according to business needs.