Retail Marketing Manager - Vetsource

Pets deserve the best care. At Vetsource, we build the foundation for success, enabling those in the pet healthcare profession and industry to thrive. Our data-powered platform simplifies processes and streamlines systems, helping those we serve create tighter bonds with their customers. From prescription management and pet owner engagement to veterinary business performance data and insights, Vetsource provides comprehensive solutions that give our customers more time and flexibility, and help them foster strong relationships and positive experiences. In a rapidly evolving world, we’re constantly seeking new ways to help our customers chart a course for a better, brighter future for pets and those who care for them.

If you love pets, want to have an impact and join a fantastic organization, Vetsource could be the place for you.

At Vetsource, we know that we do our best work when we have an inclusive and diverse team, where we can draw on our different life experiences to help us deliver innovative solutions for our customers. We are an equal opportunity employer that values diversity, equity, and an inclusive workplace. Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized people tend to only when they check every box. So if you think you might be a good fit for the role, but don't necessarily meet every single requirement on the job posting, we still encourage you to apply.

WHO WE ARE LOOKING FOR

Retail Marketing Manager
The Retail Marketing Manager is responsible for working with our customers and manufacturer partners to develop and implement effective pet wellness marketing strategies to drive traffic, category awareness, conversions, sales, and engagement for our customers online and in their retail stores.  They will work closely with various teams, including sales, category management, merchandising, and marketing, to create cohesive and impactful marketing campaigns that enhance the pet owner experience and achieve business objectives.

This is a full-time, remote position.

WHAT YOU’LL DO

• Develop and execute comprehensive marketing strategies to drive traffic, category awareness, conversions, sales, and pet owner engagement for our customers online and in their retail stores. 

• Define target pet owner segments at our various Customers and tailor marketing initiatives to meet their needs and preferences and to enhance customer retention and loyalty.

• Plan, implement, and manage multi-channel marketing initiatives including promotions, digital marketing, and traditional advertising.

• Provide marketing support for customer launches and other sales initiatives.

• Oversee strategy and planning processes, including timelines and deliverables.

• Maximize the medication and diet product category by negotiating with manufacturer partners to maximize support and integrating economic analysis and merchandising initiatives into a cohesive category strategy.

• Provide guidance on strategy for future growth based on data-driven marketing and personalization capabilities, including how to package new opportunities to customers and manufacturer partners.

• Develop forecasts for our marketing and promotional activities, analyze the performance and share out with major stakeholders. Integrate learnings go forward to optimize results.

• Monitor industry-related economic trends, collect and process economic and statistical data.

WHAT YOU BRING

• Bachelor’s degree in marketing, business administration, or a related field or equivalent experience/training.

• Minimum of 5 years of experience in retail marketing or a related role.

• Previous pet medication and therapeutic diet experience required.

• Experience building productive relationships with sales and sales operations teams.

• Orientation to action and execution by taking ownership and driving results in an environment where tactical and strategic activities are expected to be driven in parallel.

• Proven track record of developing and executing successful marketing strategies and campaigns with experience managing complex projects, meeting deadlines, and handling several projects at a time with high attention to detail, prioritization, planning, and task delegation.

• Deep understanding of data-driven e-commerce conversion strategies, customer acquisition and retention strategies, pet owner behavior, marketing principles and category management.

• Strong understanding of retail trends, customer behavior, and marketing principles.

#LI-Remote #LI-ML1

WHAT CAN YOU EXPECT FROM VETSOURCE

In addition to an inclusive and welcoming culture, Vetsource also offers:

• Competitive pay and benefits including medical, vision*, dental, and life insurance
• Employee Assistance Program
• Pet insurance* and Virtual vet care
• PTO, Holidays, Floating Holidays, and Volunteer Day
• Retirement Savings Plan (401k/ RRSP) with employer matching program
• Paid parental leave
• Flexible scheduling, including remote work where possible
• The opportunity to join one of our Employee Resource Groups, and fun company events!
   

*For Canadian based employees these specific benefits are not included

OUR VALUES

In addition to the benefits listed above, all employees are expected to support and model Vetsource’s Core Values: Do the right thing every time; Treat others the way they want to be treated; Embrace change; Be innovative; Get it done; Enjoy the work! A culture where everyone can thrive!

Pay range (US based applicants): $90,000 - $110,000 (annualized)

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to job-related skills, experience, certifications, relevant education and training, while also considering internal equity.

The statements in this document are intended to describe the general nature and level of work being performed for this role, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Our pre-employment process in the US includes a background check as a part of the hiring process, and will include a drug screen for pharmacy related roles. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please email careers@vetsource.com, or if you have general questions relating to this process.  No agencies please. We are an equal opportunity employer.

Vetsource is an E-verify employer.

www.vetsource.com