Purpose of Role

The Regional Sales Manager (RSM) for the Tait LifeX Console Product is responsible for successful sales and market development both through the Tait dealer network and direct customer sales to achieve sales objectives in the assigned territory. The RSM is responsible for achieving sales targets, identifying and developing new market segments, identifying customer needs and opportunities, providing partner training and enabling channel sales. This role reports to the TAM President.

Scope of the Role

• Identifies, qualifies, and creates business strategies for Tait's expansion into new and existing market verticals.
• Enables console solution sales and orders through Tait's direct and indirect channel of authorized dealers, system integration partners, or other partners as may be identified, throughout assigned territory. This includes all market verticals applicable to console sales.
• Acts as a representative for the LifeX console solution provided by Tait.
• Achieves or exceeds assigned objectives including training, marketing lead, and orders metrics.
• Achieves or exceeds assigned sales quota in designated territory.
• Assists with selling through to end customers either direct or through the partner with particular focus on public safety, utility, transportation and Business & Industry customers.
• Coordinates the involvement of company personnel, inclusive of Marketing, Pre-Sales Engineers, Tait LMR Indirect Sales Channel Managers, Services Development Managers, and Operations Management resources as necessary in order to meet partner performance objectives and partners' expectations.
• Performs demos of the Tait products to authorized dealers and/or end customers, enabling knowledge transfer to partners and/or customers to become self-sufficient with respect to the Tait LifeX product offering.
• Address technical questions and identifies Tait engineering resource support to resolve issues as required.
• Understands the competitive landscape, develops competitive strategies and can articulate the value proposition for the Tait LifeX product as a preference.
• Ensures partner compliance with the terms and conditions of resale defined within the Tait Reseller Program.
• Establishes productive, professional relationships with key personnel at Tait authorized dealers and assigned regional accounts, as well as Tait LMR Indirect Channel Management team.
• Maintains high partner satisfaction ratings per Tait company standards.
• Manages potential conflict, works closely with Tait authorized dealers and Tait LMR indirect regional channel managers using excellent diplomacy and communication skills both, internally and externally while following Tait rules of engagement with the utmost integrity.

Performance Measurements

• Works with the regional Tait distributors (if applicable), Indirect Authorized Dealers, and System Integrators to plan mutual performance objectives, sales opportunity forecasting, sales revenue targets and critical milestones associated with a strategic and productive partner relationship.
• Targets strategic end-user customers, creating a sales plan and revenue target for direct sales in the assigned territory.
• The RSM will be based in the US and will be field deployed to focus on assigned territory and interface with the regional Tait distributors (if applicable), authorized dealers, and other strategic accounts within the territory.

Specific Expertise

• 5+ years of proven success in managing direct and/or indirect sales.
• Minimum 5 years experience specifically working with dispatch consoles or related technology sales.
• Experience selling or interacting with partners/and or customers.
• Strong skills in communication, presentation, and business acumen.
• Demonstrated knowledge of a process for managing a large territory, including demand generation, partner development, forecasting, and quota attainment.
• Must be an aggressive self-starter with ability articulate product and business strategies and create the demand to grow Tait's market share.
• Skilled in the use of CRM.
• Up to 65% travel.