Regional Product Lead, Automation, Product and Solutions Activation - Google
New York, NY
About the Job
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience working in Digital Ads, Marketing, Advertising, Management Consulting, Strategy, or related fields.
- 2 years of experience in managing Digital Marketing campaigns with online measurement and operations.
Preferred qualifications:
- Experience influencing stakeholders to devise and scale a strategy.
- Experience with influencing C-level executives, managers and promoters both internally and externally.
- Experience in Broad Match or Performance Max.
- Understanding of the Lead Generation industry.
- Ability to take complex, ambiguous topics, and present them in a clear and concise manner to stakeholders.
- Excellent communication skills.
About the job
Product and Sales Activation (PSA) is a collaborative group of individuals who work hard to deliver at-scale, customer focused priorities, transfer product knowledge to our Google Customer Solutions (GCS) promoters, and influence product design for the GCS segment. By liaising with our partner teams (e.g., Sales, Marketing, Product/Engineering, Sales Finance, Education, Large Customer Sales), the PSA team works to equip GCS Sales with the information, training, collateral, and opportunities needed for future growth and to ensure that our customers’ needs are addressed and expressed to client/product teams.
Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.
Responsibilities
- Partner with GCS Sales teams, Google advertisers, and ad agencies to increase business growth and adoption of Broad Match and Performance Max solutions.
- Work with team leads to ensure effective narratives are developed. Leverage those resources to equip promoters with product knowledge and expertise.
- Collate information regarding common objections, successful strategies, product knowledge gaps, etc., and lead product training.
- Share customer and product feedback with Global Product Leads in order to ensure the product roadmap reflects the needs of GCS promoters and customers.
- Monitor and report on key drivers/metrics. Facilitate and run internal and external trainings. Introduce/pitch priority products to strategic customers.