Regional Marketing Specialist - sweetgreen

The Regional Marketing Specialist - East is a strategic leader responsible for driving brand awareness, increasing sales, fostering community engagement, and elevating brand relevance across multiple markets. This individual will develop and execute localized marketing strategies that align with national initiatives while tailoring efforts to resonate with each region.

This role requires travel across regions and dedicated time in the field to build relationships, oversee activations, and ensure consistency in brand execution. The ideal candidate will have deep expertise in regional marketing, a proven track record of managing campaigns, and the ability to adapt strategies to new and evolving markets.

If you are an experienced marketing professional with a strong background in field marketing, community engagement, and market expansion—possessing an entrepreneurial mindset and thriving in fast-paced, dynamic environments—we'd love to connect with you!

What you'll do

• Partner with store leaders to ensure they are equipped for success in implementing designated marketing playbooks and provide ongoing support as needed.
• Develop and implement comprehensive marketing strategies for assigned stores and markets to drive sales growth, cultivate meaningful community connections, and enhance brand awareness; remain flexible to support additional markets based on evolving business priorities including expansion needs
• Partner with Marketing Managers to develop marketing  strategies that support new store openings, while also providing targeted support for underperforming markets as needed; take ownership of initiatives and collaborate closely with managers to drive success; report on results and optimize for future campaigns
• Be present at Sweetgreen restaurants and community events to oversee marketing activations, engage with customers, gather insights, and drive key initiatives, including new menu launches, national campaigns, and regional marketing efforts.
• Build and maintain a robust community network of partners across each market 
• Collaborate cross-functionally with Sweetgreen Support Center teams and field operators to align on strategies and ensure seamless execution of marketing initiatives.
• Manage and track marketing budgets for assigned markets
• Conduct competitive analysis in local markets to monitor industry trends, customer experiences, and key competitors, maintaining a consistent pulse on the markets 

The Ideal Candidate

• 3-4 years of experience in marketing, brand management, and community engagement
• Strong attention to detail with a strategic mindset; skilled in both planning and execution
• A go-getter who thrives in dynamic environments and is resourceful in delivering results
• Proven experience managing budgets and tracking expenses
• Exceptional project management, organizational, and communication skills
• Expertise in building meaningful connections within local markets
• Self-motivated and able to work independently and remotely while staying aligned with team goals
• Willingness to travel regularly within the region and to other markets to support expansion efforts
• Passionate about Sweetgreen's brand, culture, and mission, and deeply aligned with Sweetgreen's values

Travel

• Willingness to travel up to 40% of the time within the region and to other markets

What you'll get

• Highly competitive pay + bonus plan
• Three different medical plans to suit your and your family's needs
• Dental and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Complimentary greens
• An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
• To live the sweetlife and celebrate your passion + purpose
• A collaborative team of people who live our core values and have your back
• A clear career path with opportunities for development, both personally and professionally
• Free sweetgreen swag

Come join the sweetlife!

About sweetgreen

sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we're committed to leaving people better than we found them. We're in the business of feeding people, and we're out to change what that means.

sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.