Regional Marketing Manager, North America - Crimson Education

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways.

To support our students, we have built / purpose of role 

This is a full-time position, that can be worked from either Coast of the United States.  

What this role is responsible for:

• Strategizing, managing, and supporting the end-to-end planning, execution, and optimization of USA marketing and advertising campaigns - increasing lead volume and conversions

• Driving brand awareness of Crimson’s personalized education and mentoring services and products through cross-channel campaigns and initiatives

• Managing a team of marketers responsible for all facets of marketing (content, social media, campaigns, SEO, email marketing, design, events etc) in the USA and regionally in Canada

• Planning and running local and virtual events to increase brand awareness for Crimson

• Ideating and executing digital marketing strategies alongside a Regional Digital Marketer

• Checking all content (blogs, ebooks, articles, ad creatives, case studies, webinar decks) to assure they are marketing-ready.

• Working with the sales teams to increase conversions via client-facing assets

• Managing partnerships lead to make sure potential partnerships are Identified and nurtured.

• Monitoring and reporting on lead quality and conversion across all channels

• Working closely with the Country Manager and Academic Advisor teams, building a marketing calendar that results in market growth and an optimal customer experience

• As a North America Regional Manager, support the local area marketing efforts in Canada

What success looks like:

+ Via management of your team drive brand awareness of Crimson’s personalized education and mentoring services and products across the US

+ Assist in communicating Crimson’s unique offerings in all marketing materials and events

+ Work closely with the digital marketing team to maximize revenue from paid channels

+ Manage the organic efforts of team members responsible for content creation, email, and social media initiatives

+ Monitor leads and conversion with regular analysis and reporting on trends, customer behavior, and user experience - showing market growth under your watch

+ Monitor consumer and industry trends, and competitor landscape

+ Provide support for public relations campaigns, press release launch, and media relations

Qualifications:

+ At least 7 years experience in marketing with your experience including roles where you have guided strategy, managed teams and held KPIs related to revenue

+ A Bachelor’s degree (graduate degree optional) in marketing or a similar field

+ Knowledge of platforms such as Salesforce, Marketo, Storyblok, Google Analytics, etc desired but not a must-have

+ Experience in social media marketing

+ Knowledge of the college admission industry is desired but not a must-have

+ Bachelor’s degree or higher ideally in the area of marketing or communications

+ Proven content writing skills

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.