Regional Marketing Director - Cable One Inc.

At Sparklight and Cable One, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

The Regional Marketing Director provides leadership and oversight for marketing in an assigned division/region reporting to the Senior Director, Regional Operations. This role will oversee team efforts to plan and carry out local and regional marketing initiatives and support strategic and tactical marketing efforts throughout the organization, driving subscriber growth at the regional level. The Regional Marketing Director will assist with the development and alignment of local and regional marketing, advertising and promotional activities, help create and drive implementation of brand awareness campaigns and associated deliverables for website, print, digital and other media in support of marketing programs and initiatives. The role will be responsible for monitoring reviews and reports on marketing activities, local competition, sales impact and budget execution. The Regional Marketing Director serves as a local representative at regional marketing events, representing Sparklight with a focus on subscriber growth. There will also be travel to support our markets throughout Nebraska, Missouri, Indiana, Kansas, Illinois and North Dakota.

The Director, Regional Marketing will play a pivotal role in shaping and executing the marketing strategy to drive growth and brand engagement within region.

What you will do to contribute to the company's success

• Oversees Marketing teams, leaders and processes.
• Works with Product and Marketing teams / stakeholders to develop strategies and manage marketing programs.
• Oversees and owns all facets of Marketing, including:
  • Market planning and analysis,
  • Brand management,
  • Customer insights,
  • Strategy development,
  • Segmentation,
  • Creative development,
  • Go-to-market strategies,
  • Channel management,
  • Customer lifecycle management and retention.
• Supports the implementation of go-to-market strategies, including product, price, promotion and place.
• Aligns Marketing's targets with sales and distribution teams.
• Works with Industry Relations & Events leadership to define, develop and execute special events, including trade shows.
• Builds and nurtures relationships with media, third-party service providers and other stakeholders.
• Directs and supports market research collection, analysis and interpretation.

Key Attributes:

• Leadership - Creates energy to secure promise of positive change, inspires others and instills confidence with credible knowledge and personal commitment, communicates directly about priorities and direction, practices kind candor
• Intellectual Curiosity - Has an innate desire to learn, questions the status quo, and has a genuine passion for acquiring knowledge to better themselves and the organization
• Growth Mindset - Encourages continual evolution, comfortable not being expert in everything, proven ability to empower others, fosters environment of open communications, receptive to ideas, challenges, risks
• Courage & Independent Thinking - Asserts themselves when it is least comfortable to do so, gives voice to minority opinions, perseveres through adversity
• Communication Skills - Able to skillfully communicate to different internal and external audiences across a wide variety of circumstances, comfortably handles Q&A and is media savvy, creates compelling and authentic narratives that drive understanding and inspire engagement
• Stakeholder Influence - Understands and balances the at times competing needs and goals of multiple stakeholder constituencies, builds effective relationships and partnerships through collaboration, acts fairly and in good faith

Critical Competencies:

• Vision and Strategy - Creates a compelling, business-relevant vision for the organization, leads with a strategic and competitive mindset to create long-term value for all stakeholders, anticipates future possibilities and shapes operating plans to secure the best possible outcomes.
• Associate Centricity - Vigilant about putting associates first and ensuring they are supported, encouraged, and their ideas are requested and heard when making decisions about future business practices, products, or services.
• Customer Centricity - Vigilant about developing solutions based on customer insights and creating a customer experience that fosters customer loyalty.
• Financial and Operating Savvy - Proven track record of consistently delivering upon financial and operating goals.
• Offensive and Defensive Agility - Translates competitive mindset into actionable strategies, with the ability to play both offense and defense as needed to achieve organizational goals.
• Data-Driven Decision Making - Harnesses the power of data and business intelligence to inform and influence critical decisions, balancing objective inputs with executive experience.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field. Master's degree or advanced degree in Marketing or Business preferred
• 8-10 years of experience in a senior marketing role, preferably with experience managing regional or multi-location marketing efforts.
• Marketing certifications a plus - Certified Professional Marketer (CPM), Digital Marketing Certification, Chartered Institute of Marketing (CIM) qualifications, American Marketing Association (AMA) Professional Certified Marketing (PCM)
• Experience in developing and executing successful marketing strategies and campaigns.
• Demonstrated ability to drive customer acquisition and retention.
• Knowledge of telecom infrastructure, technology, and market trends.
• Knowledge of regional market trends and customer behaviors.
• Experience in developing and executing successful marketing strategies and campaigns.
• Ability to think creatively and innovatively to develop new marketing ideas and strategies.
• Strong strategic planning skills to align regional marketing efforts with overall company goals.
• Strong project management skills to oversee multiple marketing initiatives simultaneously.
• Ability to manage budgets and resources effectively.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Core Competencies:

• Committed: Values each customer while working hard to keep their business and support our communities.
• Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.
• Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.
• Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.

Benefits:

Sparklight and Cable One appreciate the roles our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:

• Medical, dental, and vision plans - start when you start!
• Life insurance (self, spouse, children)
• Paid time off (vacation, holiday, and personal/sick days)
• 401(k) - 100% company match (match program starts first day of service, up to 5% of eligible compensation)
• Group Legal plan with Identity Theft Protection

Additional Perks:

• Tuition reimbursement (up to $5,250 on 1st year)
• Free cable and internet services to associates who live in a serviceable area
• Annual community support to various organizations across the U.S.
• Associate recognition & awards programs
• Advancement opportunities
• Collaborative work environment

Our Commitment:

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds, and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.

Pre-hire Processes:

Sparklight and Cable One are committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.

Individuals hired into DOT regulated positions must be able to meet and maintain the requirements under the Company's DOT program, including successfully complete and pass a road test examination, driver's record safety review, drug testing, DOT physical, and past employer safety performance history. In accordance with DOT policy, the Company retrieves driving records and randomly tests for illegal substances.

Sparklight and Cable One are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

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