Regional Field Marketing Manager - Personetics

Personetics is helping banks deliver highly intelligent and personalized banking experiences to their customers across all digital channels. We’re pioneering and establishing a whole new category of consumer banking based around data-driven personalization and customer engagement.

Personetics is seeking a talented and results-driven North America Field Marketing Manager to join our growing team and drive the marketing efforts across the North American market. You will play a key role in developing, implementing, and executing integrated Marketing programs, local and physical events, and demand-generation efforts for this region. The role will involve a combination of strong communication capabilities (verbal and writing) while being the lesion point for all North American activities.

Responsibilities include the development and execution of marketing strategies to drive brand awareness, customer engagement, and revenue growth.

In this role, you will be reporting to the global head of Marketing while collaborating with cross-functional teams such as sales, marketing, product, account management, and customer success.

Your success will be measured by the ability to build a solid pipeline while increasing regional opportunities in the NA markets to drive sales velocity.

• Develop and execute a North American-specific marketing plan to support sales and drive growth. Utilize various tactics such as events, webinars, partnerships, and local associations.
• Events and trade shows: Identify, plan, and execute regional events, trade shows, conferences, and sponsorships to increase brand visibility and generate leads. Manage event logistics, including booth setup, staffing, collateral, and post-event follow-up.
• Foster strong relationships with key customers, identifying opportunities for further collaboration along with joint communication efforts that reinforce and customer-led growth.
• Build and nurture local partnerships: Identify and establish strategic partnerships with local associations, organizations, and communities to enhance Personetics brand visibility and expand reach. Collaborate on joint marketing initiatives and co-marketing opportunities.
• Sales enablement: Work closely with the sales team to understand their needs and develop marketing collateral, communication, and resources that support their efforts. Provide training and support to ensure sales representatives are equipped with the necessary knowledge and materials.
• Campaign management: Plan, execute, and monitor regional marketing campaigns that resonate with the local target audience, considering cultural nuances and regional preferences.
• Team collaboration and leadership: Collaborate with cross-functional teams, including sales, product, business development and the marketing headquarters, to align regional marketing efforts with overall business objectives.

Requirements:

• Bachelor's degree in marketing, business administration, communication, or a related field. A relevant master's degree is a plus.
• 6-10 years of proven experience in field marketing, event management, for B2B enterprises.
• Proven Track record in establishing robust pipelines for B2B enterprises through effective field marketing initiatives.
• Excellent communication and interpersonal skills, with the ability to build relationships with internal teams, external partners, and customers.
• Project management skills, with the ability to plan, prioritize, and execute multiple initiatives simultaneously.
• Analytical mindset and proficiency in using marketing analytics tools to measure campaign effectiveness and make data-driven decisions.
• Creative thinking and problem-solving skills, with a focus on finding innovative ways to engage with local audiences.
• Flexibility and willingness to travel to different locations as required.
• Knowledge of the banking industry is a plus!
• Keen attention to detail along with strong organizational and project management skills

The base annual salary range for this position is between 110,000 to 130,000 USD.

The Personetics Marketing team is truly unique; our distinct product Market fit offers unlimited opportunity to scale. We are one team serving one goal! We help one another, celebrate our successes together as a team and learn from one another as we grow.