Regional Events Manager - AppFolio, Inc

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.         

• Plan, coordinate, and execute regional events, including third-party trade shows and AppFolio-hosted events. 
• Lead in the research and vetting of regional industry association opportunities that help promote awareness, and build pipeline opportunities.  
• Develop and implement a comprehensive Regional Events Playbook, outlining strategies and tactics to achieve desired outcomes. 
• Collaborate with internal teams to create a regional events marketing strategy, presenting this strategy to various stakeholders, including leadership. 
• Manage the end-to-end planning and execution of regional events, ensuring alignment with business objectives and delivering exceptional attendee experiences. 
• Build and maintain effective workflows to support regional event programs, optimizing processes for efficiency and scalability. 
• Track, manage, and maintain regional events budgets, ensuring cost-effectiveness and adherence to financial targets. 
• Develop a deep understanding of target markets, audiences, and competitive landscapes, informing event strategies and messaging. 
• Communicate effectively with internal and external stakeholders, fostering strong relationships and driving collaboration for successful event outcomes. 
• Measure, track, and report the business impact of regional events programs to ensure efficacy of the events and that we’re meeting event goals and outcomes.  

• BA/BS degree or equivalent experience 
• 6-8+ years of experience in event marketing, trade show, and conference management 
• Demonstrated ability to develop and implement successful marketing strategies for regional events, including presenting these strategies to leadership and various teams within the company. 
• Proven track record of vetting opportunities and developing a regional event portfolio that aligns with strategic business goals. 
• Proficiency in measuring, tracking, and analyzing the business impact of regional events to inform future strategies and decisions. 
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously 
• Excellent communication and presentation abilities, capable of articulating strategies to diverse audiences, including leadership 
• Highly motivated and resourceful problem solver, able to navigate challenges and drive results in a dynamic environment 
• Experience with Google Suite, Slack, Salesforce, Wrike, Airtable, Cvent, Tableau or similar tools preferred 
• Positive attitude, collaborative mindset, and a passion for delivering exceptional event experiences 

• Ability to influence and motivate others, driving collaboration and resolving conflicts between diverse stakeholder groups 
• Excellent interpersonal and organizational skills, with a keen attention to detail 
• Agile and entrepreneurial mindset, able to adapt quickly to changing priorities and seize opportunities for growth 
• Experience working with all levels of a sales organization 
• Regular travel is a requirement of this role.