Regional Director of Marketing - EHG

Eastern Health Group is a family of skilled nursing facilities and rehabilitation centers. We are resident-centered and quality-focused! Our workplace culture is all about uplifting people. If you are looking for a healthcare organization where you can bring your best "you" to work, where you can make a difference, and where you can team-up with like-minded co-workers, then we are also looking for you. Join us! 

Position Overview: As a Regional Marketing Manager for Long-Term Care, you will be responsible for developing and implementing marketing strategies to promote long-term care services within a specific region. Your primary objective will be to increase brand awareness, drive patient admissions, and support the overall growth of long-term care facilities. You will collaborate with a diverse range of stakeholders, including facility administrators, healthcare professionals, community organizations, and referral sources.

Key Responsibilities:

1. Strategy Development:
• Develop comprehensive regional marketing strategies to promote long-term care services.
• Analyze market trends, competition, and target audience to identify opportunities for growth.
• Set clear objectives and measurable goals to track marketing performance and effectiveness.
2. Brand Promotion:
• Create and implement branding initiatives to enhance the visibility and reputation of long-term care facilities in the region.
• Develop marketing collateral, including brochures, flyers, presentations, and digital content, to communicate key messages and benefits.
• Coordinate advertising campaigns, both online and offline, to reach the target audience effectively.
3. Relationship Management:
• Cultivate and maintain strong relationships with key stakeholders, including healthcare professionals, hospitals, physicians, social workers, and senior living communities.
• Collaborate with facility administrators to support their marketing needs and align marketing activities with facility objectives.
• Organize and participate in industry events, trade shows, conferences, and community outreach programs to build brand awareness and generate leads.
4. Referral Development:
• Identify and engage with potential referral sources such as hospitals, physicians, home healthcare agencies, and community organizations.
• Develop and implement strategies to increase patient admissions through effective referral management.
• Conduct regular visits to referral sources, provide educational materials, and establish referral relationships.
5. Performance Analysis:
• Monitor and analyze marketing metrics, including lead generation, conversion rates, and return on investment.
• Utilize data-driven insights to optimize marketing strategies and tactics.
• Prepare regular reports and presentations on marketing activities, achievements, and areas for improvement.

Qualifications and Skills:

• Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.
• Proven experience in marketing, preferably in the healthcare or long-term care industry.
• In-depth knowledge of marketing principles, techniques, and strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent interpersonal and communication skills, with the ability to build and maintain professional relationships.
• Proficiency in digital marketing tools, social media platforms, and marketing automation software.
• Self-motivated and proactive with the ability to work independently and as part of a team.
• Willingness to travel within the assigned region as required.