Public Relations Specialist / Marketing-Public Relations / Full Time - Children's Hospital Los Angeles
Los Angeles, CA
About the Job
NATIONAL LEADERS IN PEDIATRIC CARE
Ranked among the top 10 pediatric hospitals in the nation, Children’s Hospital Los Angeles (CHLA) provides the best care for kids in California.
Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year. From primary to complex critical care, more than 350 programs and services are offered, each one specially designed for children.
The CHLA of the future is brighter than can be imagined. Investments in technology, research and innovation will create care that is personal, convenient and empowering. Our scientists will work with clinical experts to take laboratory discoveries and create treatments that are a perfect match for every patient. And together, CHLA team members will turn health care into health transformation.
Join a hospital where the work you do will matter—to you, to your colleagues, and above all, to our patients and families. The work will be challenging, but always rewarding.
It’s Work That Matters.
**This position is Remote. Candidates must reside in CA.**
Schedule: Monday-Friday 8:30am – 5:30pm
Purpose Statement/Position Summary: The Public Relations Specialist will manage medical beats; pitch stories & research studies to lay & healthcare trade media, local and national outlets. Write press releases, holding statements, field media requests, prep experts, staff interviews and create talking points. Also will compose and distribute daily e-clips newsletter, as well as assist with monthly ROI media coverage reports by capturing data and analyzing content using media monitoring services. Crisis communications also a shared duty and experience a plus.
Minimum Qualifications/Work Experience:
• Minimum 3 years of paid experience in public or media relations cultivating relationships with journalists, developing media pitches and writing a wide range of communication tactics.
• Experience in an academic medical center, university or other health care setting a plus.
• Writing experience – great pitches, press releases, blogs, articles, holding statements, op-eds required. Pitching and placing healthcare patient stories, research studies and thought leadership content with top tier news outlets, ie national, regional and L.A. local and healthcare trades preferred.
• Experience with media monitoring services, analytics, ROI media report outs; familiar with and cultivating media contacts preferred.
• This individual must have solid writing skills, outgoing personality with PR and/or journalism background, preferably in the healthcare space. Pitching clinical and research stories to busy editors and reporters is key so communication skills are paramount.
• Journalism experience covering health care may be considered in lieu of public/media relations experience.
• Proficiency with Microsoft Suite (Word, Outlook, Teams, PowerPoint, SharePoint, OneDrive, and Excel), as well familiarity with project management platforms (such as Adobe Workfront) and digital asset management platforms (WebDAM)
• Expertise in using media analytics platforms such as Cision and familiarity with reporting earned media KPIs
• Familiarity with posting to news release distribution systems such as Business Wire
• Experience communicating with news outlet representatives, assignment editors and reporters while cultivating these contacts in the local and national media
• Strong people and project management skills, the ability to define success criteria, identify project risks, opportunities and core stakeholders and effectively adhere to timelines and changing priorities
• Ability to work both independently (as a mostly remote team member) and collaboratively with others across Marketing Communications and the health system (from brainstorming and ideation to tactical execution)
• Excellent writing, editing and grammar skills with superior attention to detail and ability to organize complex information into cohesive communications
• Knowledge of and ability to follow AP Style
• Analytical abilities that demonstrate identifying challenges and developing effective resolutions in a fast-paced, strategic marketing organization
Education/Licensure/Certification: Bachelor’s Degree in public relations, communications, English, journalism, marketing or related field.
Children's Hospital Los Angeles (CHLA) is a leader in pediatric and adolescent health both here and across the globe. As a premier Magnet teaching hospital, you’ll find an environment that’s alive with learning, rooted in care and compassion, and home to thought leadership and unwavering support. CHLA is dedicated to creating hope and building healthier futures – for our patients, as well as for you and your career!
CHLA has been affiliated with the Keck School of Medicine of the University of Southern California since 1932.
At Children’s Hospital Los Angeles, our work matters. And so do each and every one of our valued team members. CHLA is an Equal Employment Opportunity employer. We consider qualified applicants for all positions without regard to race, color, religion, creed, national origin, sex, gender identity, age, physical or mental disability, sexual orientation, marital status, veteran or military status, genetic information or any other legally protected basis under federal, state or local laws, regulations or ordinances. We will also consider for employment qualified applicants with criminal history, in a manner consistent with the requirements of state and local laws, including the LA City Fair Chance Ordinance and SF Fair Chance Ordinance.
Qualified Applicants with disabilities are entitled to reasonable accommodation under the California Fair Employment and Housing Act and the Americans with Disabilities Act. Please contact CHLA Human Resources if you need assistance completing the application process.
Diversity inspires innovation. Our experiences, perspectives and backgrounds allow us to better serve our patients and create a strong community at CHLA.