Public Relations Manager - South Coast Plaza

Company Description

South Coast Plaza is an upscale luxury goods shopping center located in Costa Mesa, California. We are the largest shopping center on the West Coast with sales of over $1.8 billion annually. With more than 250 retailers at South Coast Plaza, we offer an extraordinary luxury shopping experience with fine dining, personal shopping services, and upscale amenities.

Role Description

This is a full-time, on-site role for a Public Relations Manager. The PR Manager will be highly collaborative and work in tandem with the marketing team to execute the SCP marketing strategy. You will have a strong PR background in the fashion and/or luxury space and be dialed into industry news, current events, pop culture and the arts and dining.

Responsibilities

· Execute South Coast Plaza’s annual Public Relations strategy as part of a comprehensive marketing plan focusing on exposure for the shopping center and its retailers

· Write and deploy all press releases with a strong, editorial SCP voice

· Create and execute on-going media pitches for the following: new boutiques and restaurants, seasonal programming, fashion, jewelry, beauty and home, SCP events and other initiatives

· Maximize South Coast Plaza brand presence locally and regionally through media placements

· Develop and maintain relationships with local, regional, and national media contacts for digital, print and broadcast outlets

· Plan and coordinate press announcements for new boutiques in tandem with each brand’s press department

· Anticipate and address negative press and potential PR crises

· Produce monthly reports on PR analytics and results

· Create and produce media kits

· Maintain and regularly update media databases

· Assist in the planning and production of media events

· Create talking points for SCP spokespeople for all interviews, media events and newsworthy events impacting the company

· Review all media requests and submit recommendations to supervisor

Qualifications

• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment
• Proven track record of 6-8 years in PR, preferably in the luxury fashion space
• Strong relationships with both local and national business and industry media outlets as well as fashion writers and editors
• Excellent written, editing and verbal skills
• Bachelor's degree in public relations, communications, or related field

Salary range

Base salary commensurate with experience $85k-105k