Public Relations Coordinator - US Tech Solutions, Inc.

Job Description:

• Responsible for the overall digital presentation of a specific category portion of the site by merchandising, analyzing and optimizing a seamless customer experience to achieve financial objectives
• Develop seasonal site strategy plan based on brand direction, incoming product assortment, internal learnings and competitive patterning
• Manage in-season business by tracking and analyzing sales information and web KPI’s in order to identify opportunities to increase sales and site conversion, including: Landing Page feature and cue changes and revising online merchandising strategies based on trend, changing navigation, and executing category offers
• Report out on digital store business to leadership and cross-functional partners on performance based upon sales and site metric information and makes recommendations and decisions based on results
• Implement compelling merchandising, product placement and navigation strategies to drive product conversion

• Act as an active participant in the alignment of product photography, copy strategies and digital marketing
• Partner with Merchandising and Planning to develop merchandising calendar for Website Home and Landing Pages, distortions, navigation, special initiatives, item image /copy strategy etc.
• Work closely with Web Creative team to develop landing page layouts, special shop concepts/ideas, navigation (shop by feature, shop by style, shop by collection) to support category initiatives and strategies
• Understand content management system and its merchandising ability and potential; able to mine for new merchandising opportunities using content management functionality
• Lead, coach and develop a team of associate and/or assistant merchandisers

• 7-10 years of related work experience in Merchandising in a digital/internet-based position 
• Strategic and analytical thinker with an ability to take data and transform into future strategies 
• Ability to analyze and synthesize information, conclusions and recommend actions
• Collaborative mindset across varying levels and departments with strong influencing and negotiating skills
• Achievement oriented with demonstrated leadership potential
• Strong written and verbal communication skills
• Excellent organizational skills with the ability to multitask
• High taste level with proven talent to create a cohesive fashion viewpoint
• PC proficiency in Microsoft Excel & Word 

• Create and present seasonal web hindsight document for the category; analyze user behavior, site metrics and relates findings to sales/site performance; present recommended strategies for next year based upon findings
• Strategize new ways of executing category offers, cross-sell/up-sell strategies to drive volume
• Pattern other web sites, comparing product and functionality to our site and serve as key liaison between the business and technical teams to implement new site functionalities and enhancements 

• Bachelor's degree required