Property Marketing Specialist - MidPen Housing Corporation

WHY MIDPEN

At MidPen, we build communities that change lives. Since 1970, we have been committed to our mission: to provide safe, affordable housing of high quality to those in need; establish stability and opportunity in the lives of residents; and foster diverse communities that allow people from all ethnic, social, and economic backgrounds to live in dignity, harmony, and mutual respect.

We develop affordable housing, provide professional property management for all our communities, and coordinate robust onsite support programs that help residents thrive. We are active in 12 Northern California counties and have earned recognition as one of the nation’s leading non-profit developers and stewards of affordable housing. Our current portfolio of more than 130 properties is home to 20,000 working families, seniors, and people with special needs. We take pride in delivering affordable housing solutions, and we invite you to join us on a journey toward social, economic, and racial equity.

BENEFITS AND COMPENSATION

In 2023, MidPen was again certified as an official Great Place to Work®, and for good reason! In addition, we offer a best-in-class benefit package that includes healthcare options (Kaiser or Sutter), dental, vision, life & disability insurance. We also offer a wide range of voluntary benefits; 403(b) retirement investment opportunity and annual financial literacy and retirement planning options, FSA for childcare, medical and commuter benefit options, Employee Assistance program and pet insurance for our furry, feathered, and scaled friends. In addition to 14 paid company holidays, which include a paid winter holiday break between Christmas and the New Year, we offer 4 paid wellness days for employees to disconnect and recharge. As a learning organization, we encourage professional development and career advancement, and we offer up to $3,000 annually ($12,000 lifetime maximum) for education assistance with tuition reimbursement and/or loan debt relief that includes qualified family members. And, as a family-friendly company, we offer a paid time off parental leave benefit of 12 weeks in a 12-month period for new or expecting parents. Check out our benefits snapshot on our careers page.

PAY RANGE

$71,0000 - $85,000 Annually - Pay based on applicable experience and qualifications

POSITION OVERVIEW

The Property Marketing Specialist reports directly to the VP of Corporate Communications and Public Relations. The Property Marketing Specialist will develop and execute strategic marketing for the MidPen growing portfolio. This position will oversee planning and production of various property marketing deliverables across the MidPen portfolio. Deliverables will include staging, photoshoots, video, website updates, and evolve as market conditions change. This position will implement distribution strategies including direct mail and email campaigns, web, print, radio and social media advertising. Thie Property Marketing Specialist will run predictive analyses to provide insights and recommendations for future marketing. This person will generate reports to analyze marketing performance to help inform future efforts. This position will work directly with Property Management, Compliance, Communications, and Asset Management to develop and execute property marketing plans consistent with the company’s overall business goals. The primary goal of the Property Marketing Specialist is to ensure that marketing efforts support property occupancy within the stabilized portfolio as well as communities in lease-up. This role focuses on optimizing marketing while meeting regulatory guidelines, eligibility requirements, and keeping rent affordable for the target demographic.

Hybrid Position: In office 2 days a week

Office Locations: East Bay (Oakland Office) or Foster City Office.

ESSENTIAL DUTIES

Marketing Strategy:

• Responsible for prioritizing marketing of high-vacancy and in-lease-up properties with low waitlists or insufficient file volume
• Develop and implement comprehensive marketing plans tailored to the needs of the affordable housing market, utilizing both traditional and digital platforms
• Work in close partnership with Marketing Communications team to maintain and evolve the brand identity across all marketing platforms, ensuring all materials are aligned with our brand values
• Highlight benefits of affordable housing (e.g., location, community services, cost savings, quality of life)
• Use targeted outreach to reach low-income populations, such as partnerships with community organizations, housing authorities, and local government programs
• Build relationships with local non-profits, social services, and government agencies to create a strong referral network

Collaboration & Coordination

• Build relationships with external partners such as county Housing Authorities or city officials in cases where these agencies have direct or indirect oversight into our marketing efforts and filling vacant units
• Work closely with the Communications, Property Management, Compliance, IT, and Asset Management teams to ensure marketing efforts align with operational goals
• Develop strong relationships with Property Operations Specialists and Community Managers to ensure marketing strategies are effectively implemented
• Develop plan with property staff, Communications, and Compliance to activate marketing for properties approaching critical occupancy levels
• Manage expectations of key constituents through frequent and timely communication regarding status of deliverables
• Negotiate contracts with various vendors as appropriate

Creative Marketing

• Partner with the Marketing team to create or oversee the creation of visually appealing photographs and video of staged units for use in web, social media, and other promotions
• Create new marketing ideas and opportunities, based on the needs of the property and target populations. Example – community college housing boards, church bulletins/social media, local unions, food banks, etc.
• Help to create and enhance marketing collateral to advertise the portfolio and help streamline (make easier) identification of qualified applicants

Reporting

• Create and maintain reports on marketing performance that provide actionable insights, including insights on value of methods employed
• Communicate marketing outcomes to key stakeholders and cross functional teams to promote business-wide understanding of strategy, ROI, and future opportunities
• Research & analyze rental comp data for both affordable and market rate properties
• Track occupancy rates, waitlist metrics, and marketing performance metrics to adjust strategies and optimize tenant acquisition; in partnership with waitlist manager, ensure properties have sufficient and robust waiting lists
• Analyze demographic data to understand the needs of the local population and tailor outreach efforts accordingly
• Performs other duties as assigned

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the education, knowledge, skill, and/or ability required.

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field and three (3) years of professional marketing experience, preferably in real estate, affordable housing, property management, or a related field, or an equivalent combination of education and experience
• Experience collaborating with cross-functional teams and external partners
• Experience with data analysis and reporting to evaluate marketing performance and inform strategy
• Prior experience in affordable housing, compliance with regulatory guidelines, or working with non-profit organizations is strongly preferred

Knowledge, Skills, and Abilities

• Self-motivated, independent, creative thinker with excellent problem-solving skills and the ability to multitask under pressure, meet tight deadlines, analyze information, and solve problems effectively in a fast-paced environment
• Strategic thinking & problem solving to bring new ideas to support property marketing by compiling information, recognizing opportunities, and identifying alternative solutions
• Ability to track multiple marketing initiatives and provide analysis of effectiveness
• Excellent verbal and written communication skills
• Must have excellent organizational skills and the ability to adapt to new conditions, assignments and deadlines
• Ability to build strong, inclusive relationships with tact and good judgment across and outside the corporation, demonstrating high levels of humility and self-awareness
• Ability to work in office and to travel to various properties for site visits and meetings
• Knowledge of fair housing and affordable housing preferred
• Must possess a valid California Driver’s License, proof of current auto insurance, and reliable transportation
• Commitment to the Mission and Values of MidPen Services and MidPen Housing

Physical Requirements

• Constantly perform desk-based computer tasks
• Frequently sitting
• Occasionally stand/walk, reach/work above shoulders, grasp lightly/fine manipulation, grasp forcefully, use a telephone, sort/file paperwork or parts, lift/carry/push/pull objects that weigh up to 15 pounds
• Rarely twist/bend/stoop/squat, kneel/crawl

This description reflects management’s assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned.

EQUAL OPPORTUNITY EMPLOYER

MidPen Housing Corp. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Consistent with its obligations under the law, MidPen Housing Corp. will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job. MidPen believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.