Programmatic Media Strategist - Definitive Healthcare, US
Framingham, MA
About the Job
At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow's healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.
Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community.
For over 10 years, we've built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion.
One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women's initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares.
We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women's empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series.
We're also a great place to work. For five years in a row, we've been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility!
Think you'd be a good addition to our team? Explore our available positions here. We'd love the chance to get to know you.
As the Programmatic Media Strategist, you will play a key role in client success across programmatic channels. Aided by Definitive Healthcare's Population Intelligence offering, you'll develop exclusive, data-driven insights to deliver privacy-compliant campaigns across Display, Video, Connected TV (CTV), Audio, and Digital Out-of-Home (DOOH) channels. Working alongside campaign strategists specializing in search & social, you'll create multi-platform solutions aimed at solving client's unique healthcare business needs. This role will own the DSP vendor relationship and will seamlessly communicate needed optimizations, adjustments, or client requests.
Ideal candidates will have a strong track record in programmatic advertising, preferably within healthcare, and a passion for innovative, targeted media solutions. You'll influence the team's approach and develop effective methods that meet healthcare's unique needs and adapt to the ever-changing field of digital advertising.
Key Responsibilities:
- Lead audience strategy development for programmatic campaigns using proprietary audience data and insights to reach consumer and HCP audiences.
- Identify appropriate channels for each campaign, compiling full strategic recommendations based on the client's available assets and the expected level of audience responsiveness.
- Work collaboratively on campaign reporting, developing performance insights, ensuring data is correct and well represented, and identifying optimization opportunities (including cross-platform) to drive success aligned with client KPIs
- Act as a programmatic subject matter expert on client Discovery, Strategy, and Reporting calls – Discussing needs with each client and delivering insights via monthly reports throughout the campaign's lifecycle.
- Develop internal programmatic best practices and training documents around: reporting, audience identification tactics, and industry standards.
- Manage platform and vendor relationships and explore new technologies or partnerships to enhance the team's programmatic capabilities and efficiencies.
- Ensure all programmatic activities adhere to healthcare industry regulations and privacy requirements, including HIPAA compliance and data protection standards.
Required Qualifications: Healthcare Marketing Background Preferred
- 4-5+ years of experience in programmatic advertising, with hands-on expertise in Demand-Side Platforms (experience with Yahoo's DSP a plus).
- Client facing, capable of leading strategic discussions and presenting campaign insights.
- Proven ability to develop comprehensive media strategies across programmatic channels.
- Strong background in data-driven audience segmentation and analytics, working with proprietary data to optimize campaigns for both consumer and HCP audiences.
- Deep understanding of ad trafficking and delivery troubleshooting tools working with 1P and 3P ad servers.
- High proficiency in analytical, reporting, and project management tools including but not limited to: Excel, LookerStudio, Datorama, Tableau, Google Sheets, Word, Outlook, Jira, or similar.
- Comfortable bringing new ideas to the table and embracing challenges in a dynamic, start-up like environment.
- Familiarity with privacy regulations and compliance requirements specific to healthcare and sensitive data environments.
Why we love Definitive, and why you will too!
- Industry leading products
- Work hard, and have fun doing it
- Incredibly fast growth means limitless opportunity
- Flexible and dynamic culture
- Work alongside some of the most talented and dedicated teammates
- Definitive Cares, our community service group, gives all of us a chance to give back
- Competitive benefits package including great healthcare benefits and a 401(k) match
What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment – we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information
Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to careers@definfitivehc.com to confirm your status in the application process.