Programmatic Campaign Manager - WPROMOTE
Firestone Park, CA 90001
About the Job
The Role
We're looking for a Programmatic Manager to help launch, oversee, and directly manage campaigns for our clients at Wpromote. You'll manage paid media campaigns across programmatic platforms, making optimizations and updates daily.
We want a go-getter that brings prior experience and knowledge with various verticals and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You'll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $65,000 - $80,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state's salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*While this position is remote-friendly, preference will be given to candidates based in Los Angeles
**This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Assisting with new business proposal creation and distribution
- Managing client Display, Shopping, Video and retargeting advertising campaigns, including: strategy development, project management, report delivery, and client communication
- Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
- Maintaining knowledge of industry trends as they relate to the programmatic space
- Managing technology vendor relationships as well as the implementation and/or integration of those technologies
- Creating and managing a portfolio of accounts in DV360, The Trade Desk, and other engines including campaign creation, trafficking, and optimization
- Conducting industry, audience and competitor research
- Analyzing campaign results and adjust strategy and budgets accordingly
- Communicating with clients regularly to discuss goals and deliver results
- Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
- Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
- Maintaining knowledge of industry trends as they relate to the programmatic space
You Must Have
- 1-3 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
- Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
- Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP)
- Advanced experience with ad trafficking (Campaign Manager specific a plus). Be a company expert on programmatic media buying
- Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
- Excellent verbal and written communication skills
- Leadership and initiative to grow a new position/team
- Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV360, TTD, Data Xu, Media Math, LiveRamp etc.)
- Expertise in cross-channel and cross-device tracking, optimization, and attribution
- General knowledge of search engine optimization (SEO), social advertising, and web usability
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
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Source : WPROMOTE