Program Manager - H&R Block

Join our Finance team to provide actionable financial insights (e.g., ROI) that drive marketing effectiveness, optimize campaign economics, and support data-driven decision-making. This role requires strong analytical skills, problem-solving abilities, and effective communication of complex data insights.

Day to day, you'll..

• Model marketing performance relative to investments and make investment recommendations that optimize financial performance
• Develop and implement data-driven financial marketing forecasts and variance analyses
• Build and maintain insightful dashboards and reports regarding marketing’s contribution to revenue and earnings
• Analyze marketing data to improve ROI and campaign performance.
• Collaborate cross-functionally with marketing, finance, and operations to optimize financial results.
• Measure and optimize campaign performance.
• Implement and manage marketing analytics tools.
• Ensure data integrity and compliance with privacy regulations.
• Serve as the subject matter expert in financial marketing investment, performance, and analytics.