Program Manager, Intranet & Digital Engagement - Estes Express Lines
Richmond, VA
About the Job
Job Summary:
The Program Manager, Digital reports to the Manager, Employee Engagement and Communications on the Digital Engagement & Insights team, and ultimately the Senior Manager, Digital Engagement & Strategic Communications, and the VP of Sustainability, Culture & Communications. This position is responsible for supporting and optimizing the department's digital communications stack, strategic roadmap, data collection and analysis, and associated vendor relationships. This position will also lead and/or support employee communications campaigns and projects, as assigned.
+ In partnership with the Sustainability, Culture & Communications leadership team and key stakeholders, develop, evaluate, and implement the strategic roadmap for the digital employee communications stack to optimize employee engagement, influence behaviors, manage digital assets, and maximize ROI through feature implementation.
+ Partner with IT and other technical resources to manage projects and ensure the department’s digital platforms are reliable and secure.
+ Manage the complete digital channel lifecycle including needs discovery and ideation; emerging channel research; rollout and adoption promotion; administration, maintenance and optimization; reporting; and platform sunset. Manage vendor relationships throughout.
+ Work with cross-functional internal and external collaborators to support department-specific channel implementations and maintain visibility into inter-departmental channels.
+ In conjunction with IT partners, help optimize performance of department’s web properties.
+ Responsible for the day-to-day operations and management of the company’s Intranet and employee communication platforms.
+ Liaise with departments and other communication platform stakeholders to share metrics, promote content and governance best practices, understand business needs and incorporate into platform strategy, and discover opportunities for driving adoption
+ Use platform analytics to formalize best practices; train department members on processes, best practices, and platform updates
+ Design and develop data visualizations and dashboards to support business initiatives; Present data stories and recommendations based on outputs of transforming large amounts of data into something simple and digestible.
+ Drive the development of communications that influence behaviors, support change management, and help leverage employees as brand advocates internally and externally.
+ Serve as a strategic communications partner to various department leaders in support of key business goals.
+ Project manages creative development, production, and budgets.
+ Provide senior-level writing, editing, and content development with vivid storytelling for a variety of platforms.
+ Regular attendance is required.
+ This is not an all-inclusive list of job requirements and/or duties and may not contain all mental and physical capabilities necessary to perform the job at all times due to circumstances. Operational, safety and other needs may require the employee to perform any and all other duties as assigned. Employees are expected, and must be able to perform all such duties and tasks.
Qualifications:
+ Bachelor’s degree or minimum of 4 years working experience in related areas of digital design and analytics highly preferred
+ 4 years of proven experience with web application UI/UX design, wireframes, site architecture diagrams, page schematics, page flow diagrams, mockups and storyboards required.
+ Expertise in Word, PowerPoint, and Excel required
+ Minimum 1 year of experience preparing for stakeholder discovery sessions, defining business requirements, discovering and interpreting user goals and priorities.
+ Google Analytics certification preferred
+ Knowledge and prior use of SharePoint; PowerBI or similar data visualization tools; Google Analytics and digital communication platforms highly preferred
+ Well versed with SEO best practices and compliance, preferred
+ Must have strong data visualization skills with the ability to tell a story through data outcomes
+ Strong project management, organization and time management skills
+ High critical-thinking skills and ability to position messaging with appropriate methods to engage a variety of audiences
+ Understanding of modern coding practices preferred
+ Knowledge of Agile/Scrum methodologies a plus
+ Knowledge of mobile design and best practices
+ Excellent verbal, written, listening, and presentation communication skills with the ability to communicate complex concepts in a compelling, concise, and creative way to internal stakeholders
+ Ability to build consensus and work with diverse groups of people
+ Strong teamwork focus with the ability to collaborate cross functionally
+ Must be able to lift approximately 20 lbs., or more if required by the essential functions of the job
+ Must be able to comply with all company policies, rules, procedures and Code of Conduct
+ Must be able to interact well with others
+ Must be able to work independently, or in a team setting
+ Must be capable of working under tight time constraints in a high volume environment with multiple priorities
+ Responds well to questions; Ability to read, interpret and comply with written information and documents such as safety rules, operations / procedure manuals and maintenance instructions with a high comprehension and concentration level to include the ability to meet deadlines
+ Must pass a pre-employment drug screen, random drug and/or alcohol tests, and will be subject to a criminal history background check
+ Must be authorized to work in the United States
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. The employee is frequently required to sit and use hands to finger, handle, or feel or operate computers and other standard office equipment. The employee is occasionally required to stand, walk, lift, twist, turn and reach with hands and arms. The employee must be capable of lifting a minimum of 20 lbs., or more if required by the essential functions of the job.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment ranges from quiet to loud as required by the essential functions of the job.
Estes values a diverse workforce and affirmatively promotes a company culture that embraces the concept that outcomes are improved when our workforce is made up of people with different viewpoints. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other characteristic protected by law. Come find your new career at Work4Estes.com! Applications are accepted online only through this website. If you need an accommodation to apply, call the number on the website.
The Program Manager, Digital reports to the Manager, Employee Engagement and Communications on the Digital Engagement & Insights team, and ultimately the Senior Manager, Digital Engagement & Strategic Communications, and the VP of Sustainability, Culture & Communications. This position is responsible for supporting and optimizing the department's digital communications stack, strategic roadmap, data collection and analysis, and associated vendor relationships. This position will also lead and/or support employee communications campaigns and projects, as assigned.
+ In partnership with the Sustainability, Culture & Communications leadership team and key stakeholders, develop, evaluate, and implement the strategic roadmap for the digital employee communications stack to optimize employee engagement, influence behaviors, manage digital assets, and maximize ROI through feature implementation.
+ Partner with IT and other technical resources to manage projects and ensure the department’s digital platforms are reliable and secure.
+ Manage the complete digital channel lifecycle including needs discovery and ideation; emerging channel research; rollout and adoption promotion; administration, maintenance and optimization; reporting; and platform sunset. Manage vendor relationships throughout.
+ Work with cross-functional internal and external collaborators to support department-specific channel implementations and maintain visibility into inter-departmental channels.
+ In conjunction with IT partners, help optimize performance of department’s web properties.
+ Responsible for the day-to-day operations and management of the company’s Intranet and employee communication platforms.
+ Liaise with departments and other communication platform stakeholders to share metrics, promote content and governance best practices, understand business needs and incorporate into platform strategy, and discover opportunities for driving adoption
+ Use platform analytics to formalize best practices; train department members on processes, best practices, and platform updates
+ Design and develop data visualizations and dashboards to support business initiatives; Present data stories and recommendations based on outputs of transforming large amounts of data into something simple and digestible.
+ Drive the development of communications that influence behaviors, support change management, and help leverage employees as brand advocates internally and externally.
+ Serve as a strategic communications partner to various department leaders in support of key business goals.
+ Project manages creative development, production, and budgets.
+ Provide senior-level writing, editing, and content development with vivid storytelling for a variety of platforms.
+ Regular attendance is required.
+ This is not an all-inclusive list of job requirements and/or duties and may not contain all mental and physical capabilities necessary to perform the job at all times due to circumstances. Operational, safety and other needs may require the employee to perform any and all other duties as assigned. Employees are expected, and must be able to perform all such duties and tasks.
Qualifications:
+ Bachelor’s degree or minimum of 4 years working experience in related areas of digital design and analytics highly preferred
+ 4 years of proven experience with web application UI/UX design, wireframes, site architecture diagrams, page schematics, page flow diagrams, mockups and storyboards required.
+ Expertise in Word, PowerPoint, and Excel required
+ Minimum 1 year of experience preparing for stakeholder discovery sessions, defining business requirements, discovering and interpreting user goals and priorities.
+ Google Analytics certification preferred
+ Knowledge and prior use of SharePoint; PowerBI or similar data visualization tools; Google Analytics and digital communication platforms highly preferred
+ Well versed with SEO best practices and compliance, preferred
+ Must have strong data visualization skills with the ability to tell a story through data outcomes
+ Strong project management, organization and time management skills
+ High critical-thinking skills and ability to position messaging with appropriate methods to engage a variety of audiences
+ Understanding of modern coding practices preferred
+ Knowledge of Agile/Scrum methodologies a plus
+ Knowledge of mobile design and best practices
+ Excellent verbal, written, listening, and presentation communication skills with the ability to communicate complex concepts in a compelling, concise, and creative way to internal stakeholders
+ Ability to build consensus and work with diverse groups of people
+ Strong teamwork focus with the ability to collaborate cross functionally
+ Must be able to lift approximately 20 lbs., or more if required by the essential functions of the job
+ Must be able to comply with all company policies, rules, procedures and Code of Conduct
+ Must be able to interact well with others
+ Must be able to work independently, or in a team setting
+ Must be capable of working under tight time constraints in a high volume environment with multiple priorities
+ Responds well to questions; Ability to read, interpret and comply with written information and documents such as safety rules, operations / procedure manuals and maintenance instructions with a high comprehension and concentration level to include the ability to meet deadlines
+ Must pass a pre-employment drug screen, random drug and/or alcohol tests, and will be subject to a criminal history background check
+ Must be authorized to work in the United States
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. The employee is frequently required to sit and use hands to finger, handle, or feel or operate computers and other standard office equipment. The employee is occasionally required to stand, walk, lift, twist, turn and reach with hands and arms. The employee must be capable of lifting a minimum of 20 lbs., or more if required by the essential functions of the job.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment ranges from quiet to loud as required by the essential functions of the job.
Estes values a diverse workforce and affirmatively promotes a company culture that embraces the concept that outcomes are improved when our workforce is made up of people with different viewpoints. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other characteristic protected by law. Come find your new career at Work4Estes.com! Applications are accepted online only through this website. If you need an accommodation to apply, call the number on the website.
Source : Estes Express Lines