Products and Platforms Manager - Travel Oregon

About Travel Oregon

Do you have a passion for Oregon, along with an appreciation for the unpredictable and somewhat maverick nature of this place we call home? Working for Travel Oregon is more than a job. It is a life less ordinary, an eternal quest to share the next farm-to-table meal, powdery slope, coastal sunrise, or cultural experience. Our mission is to inspire travel that uplifts Oregon communities. We work with our communities to be stewards of Oregon, we work to optimize economic opportunity, advance equity, and respect the ecosystems, cultures, and places that make Oregon ... Oregon.

POSITION PURPOSE

The Products and Platforms Manager leads the strategy, implementation, and maintenance of all agency-owned products, websites, and platforms. Under the direction of the Integrated Marketing Director, this position leads product and project teams through discovery, execution, and closure and manages diverse stakeholder expectations and cross-functional teams, which may involve other state/local agencies, destination marketing/management agencies, private sector businesses, or special interest groups.  

ESSENTIAL FUNCTIONS/MAJOR DUTIES

Platform Strategy, Development & Maintenance

• Lead and oversee the strategy, development, implementation, and ongoing maintenance of agency platforms and systems, including oversight and management of all project-related communications for TravelOregon.com, Industry.TravelOregon.com, Visitor Lifecycle Management, and the Oregon Travel Information System
• Prepare and/or give presentations, reports, papers, memos, letters, and other documents, for consideration of the Oregon Tourism Commission and more.
• Conduct high-level analysis and/or review analysis of a variety of inputs, including advertising analytics, marketing research, tourism trends, consumer behaviors and past performance to enhance digital platforms to best deliver on strategic objectives, projects and opportunities.
• Develop and implement project plans, project teams, schedules and budgets to accomplish platform strategies with the input of stakeholders and agency partners.
• Source and manage vendor contracts and budgets with oversight from the Director.
• Drive product marketing, acquisition, and support, as well as product positioning, messaging, new product launches, product training, and customer communication. Build and maintain relationships with partners using the product.
• Prepare product and project budgets, develop methods for tracking, and prepare/analyze reports.

Visitor Lifecycle and Email Program

• Oversee lifecycle and transactional email communication in collaboration with the Content and Community Manager, Platform Analyst and other Brand Stewardship team stakeholders.
• Develop strategy to optimize email subscription growth and engagement.
• Collaborate with the Platform Analyst to monitor platform KPI’s to confirm programs meet internal goals and industry standards; report on outcomes and make adjustments as needed.
• Perform all responsibilities in alignment with Travel Oregon’s stewardship lenses, community agreements, and commitment to fostering diversity, equity, and inclusion.

Qualifications

• Bachelor’s degree with a marketing, advertising, or business focus -OR- any combination of education/coursework/training and work experience necessary to meet position requirements.
• Four (4) years of progressively responsible roles in marketing with experience with brand marketing and developing marketing plans. Experience must include leading and managing discrete, interactive projects and programs that expand website functionality and enhance digital presence from initiation and planning through closure and evaluation.
• Two (2) years of experience managing a comprehensive email marketing program and utilizing a marketing automation platform, maintaining compliance with CASL, GDPR, CCPA, etc.
• High proficiency in the use of MS Office Suite including familiarity with presentation development using PowerPoint, in the use of project management and collaboration tools such as Basecamp, Google Docs, Dropbox and others, and in software used for data analysis, manipulation and visualization, such as Tableau, Google Data Studio, Google Analytics.
• Experience and proficiency in the use of a marketing automation platform, such as Marketo.
• Knowledge or understanding of marketing platforms and strategies, including technical understanding of interactive projects and the operations of a website.

About Our Work Environment:

This position is designated as hybrid. Business needs may require the employee to come into a designated workplace on a periodic basis. Our employees working in roles designated as hybrid or remote must reside in Oregon. Overnight travel, up to 20% of work time, is required in this position.

Travel Oregon offers flexible schedules and telecommuting arrangements that meet the needs of the agency and our staff while aiming to balance that flexibility with the value of in-person collaboration and best serving our mission. As a semi-independent state agency, we feel strongly about cultivating and nurturing strong relationships, both across our workforce and with our many partners and stakeholders throughout the state. To support that aim, our employees working in roles designated as hybrid or remote must reside in Oregon. 

Compensation & Benefits:

Starting Salary Range: $85,450-$102,550

Benefits

• Accrual of 15 days paid vacation plus 3 days personal business leave and 12 days paid
• Sick leave; 11 paid holidays, 3 days paid volunteer leave, and available paid bereavement leave
• 100% of health care premiums for core benefits (medical/dental/vision) for employee and family are paid by Travel Oregon
• Optional health care and dependent care flexible spending accounts (FSAs).
• After six full months of employment, participation in the Public Employees Retirement System (PERS), including generous Travel Oregon contributions with no employee match required; optional participation in a 403(b) account (Oregon Savings Growth Plan) is also available.

Equal Employment Opportunity

Travel Oregon is an Equal Opportunity Employer and does not discriminate in employment opportunities or practices based on race, ethnicity, national origin, ancestry, color, sex, gender identity or expression, sexual orientation, marital or parental status, pregnancy or childbirth, disability, age, religion, creed, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law. We encourage and respect different viewpoints and experiences as being essential to the process of innovation. We strive to acquire, grow, and maintain a diverse and inclusive workplace that applies principles and standards equitably while supporting the needs and accommodations of the individual employee.Consistent with the Americans with Disabilities Act (ADA) and federal and state laws, it is the policy of Travel Oregon to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. If you require reasonable accommodation in completing the employment application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact cheryl@traveloregon.com. 

Travel Oregon provides qualifying veterans and disabled veterans with preference in employment. Please review the following webpage on veterans' preference in state employment and indicate your status and submit documentation accordingly: https://www.oregon.gov/jobs/pages/veterans.aspx.