Product Marketing Specialist, Home Appliance - TCL North America

Job Summary

TCL is seeking a detail-oriented and proactive Product Marketing Specialist to join our dynamic team. In this role, you will play a critical role in supporting our product, sales, and marketing teams by ensuring seamless operations across various product categories. You will assist in assembling competitive analysis presentations, developing marketing content, and collaborating with cross-functional teams to ensure website accuracy, product specification delivery, and the execution of go-to-market (GTM) strategies. This position will report to the Director of Product Marketing.

Duties may include but are not limited to:

• Assist in assembling competitive analysis presentations and gathering industry data and marketing materials.
• Contribute to the creation of marketing verbiage and content that effectively communicates the TCL story across multiple categories.
• Collaborate with product, sales, and marketing teams to ensure website accuracy, deliver product specifications, and address retailer requests.
• Support the development and execution of GTM strategies and activities in partnership with product, sales, and marketing teams.
• Work closely with product teams to test products for competitive analysis and to address the evolving needs of the TCL smart ecosystem.
• Assist in reviewing product packaging and user manuals to ensure accuracy and enhance the customer experience.
• Perform other ad hoc duties as assigned to support the team’s objectives.

Qualification/Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 2 years of Experience in product, operations, marketing, or a related role is required
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing tools.
• Ability to manage multiple tasks and projects simultaneously, with a focus on delivering high-quality work.
• A proactive approach and willingness to learn in a fast-paced environment.