Product Marketing Specialist - Kuvare

About Kuvare

Kuvare is on a mission to serve hardworking consumers overwhelmed by the complexities of retirement and is built from the ground up to do so. Our unified financial hub protects the retirement of everyday Americans and the distributors, carriers and investors that serve them. We create life insurance and annuity products that protect consumers' retirements, and are simplified for distributor partners and financial professionals to sell and service.

Kuvare family of companies:

Retail Annuity and Life Insurance Solutions:

- United Life Insurance Company

- Guaranty Income Life Insurance Company

- Lincoln Benefit Life

Institutional Insurance:

- Kuvare Life Re

Bespoke Insurance Solutions:

- Ignite Partners

About the role

• Kuvare is a growth-oriented insurance platform that delivers diversified annuities, life insurance, and supplemental products to the middle-income and mass-affluent consumer segments through its acquisition-led growth strategy. Kuvare provides proven capabilities, strategic support, substantial resources, and patient capital to help insurance companies pursue and achieve sustainable growth opportunities. With its patient capital, Kuvare targets differentiated annuity and life insurance companies to bring into its family of brands.

What you"ll do

• Collaborate with stakeholders in the development of engaging content aligned with our key segments for product storytelling, positioning and maintenance.
• Ensure consistency and alignment of messaging across our product portfolio and both internal and market-facing content.
• Build deep relationships across the marketing org along with key stakeholders including Sales, Compliance, and Marketing to ensure alignment and utilization of our product marketing initiatives.
• Drive producer adoption and engagement via targeted campaigns and initiatives.
• Lead product marketing initiatives by creating and executing product marketing timelines to align with product launches, product updates, and key initiatives.
• Provide subject matter expertise and thought leadership to teammates within marketing and be a resource across the organization.
• Collaborate and provide insight into the product marketing process, incorporating market research, customer experience, trends, and propositions into the process.
• Partner with Sales, Marketing, Product Development, and Compliance teams to align strategies and maximize product impact.

Qualifications

• Related bachelor's degree
• 1+ years of equivalent experience in the annuity product marketing
• Familiarity with annuity product positioning and marketing best practices
• Experience with new product and product enhancement initiatives
• Self-motivated work ethic with focus on results
• Excellent communication skills, fostering collaboration across organizational partners to align and accomplish a set of shared goals
• Ability to consume multiple sources of feedback and synthesize this into recommendations for product value propositions
• Strong storytelling skills, with the ability to simplify the complex

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