Product Marketing Professional - Humana
Frankfort, KY
About the Job
Become a part of our caring community and help us put health first
Humana's Primary Care Organization (PCO) is seeking a Product Marketing Professional 2 to join the Patient Engagement & Retention Marketing team working remote anywhere in the US. is committed to providing personalized, high-quality senior care and is seeking driven team members who want to be part of the effort. It's taking place at Conviva Care Centers and CenterWell Senior Primary Care facilities, members of PCO, where clinicians address multiple practice patterns and enhanced clinical protocols to drive senior patient care, wellbeing, and longevity.
As the Product Marketing Professional, you will assist in the execution of patient retention & engagement associated marketing patient growth strategies. Multi-channel marketing strategies will be deployed in support of patient growth and retention objectives and may include training and selling aids, call center scripts, advertising copy, brochures, catalogues, display advertising, technical instructions, fact sheets, and information booklets. This role will support marketing efforts working with cross-functional clinical and patient engagement and retention growth business teams to execute marketing plans within stated deadlines and associated budgets. You will report to the Product Marketing Patient Engagement and Retention Associate Director.
Key Role Functions
+ Drive the activation of PCO's value story in support of patient acquisition and retention
+ Execute patient & agent marketing tactics
+ Collaborate with PCO marketing team to understand business needs based on objectives and then assist in the activating solutions that help to support measurable impacts to their business
+ Participate in the development of marketing plans based on corporate and business objectives
+ Partner with the PCO marketing team to influence internal and external partners to inform, develop and activate marketing strategies that improve awareness to drive trust with patients and agents
+ Work with Primary Care Organization marketing leadership to synthesize disparate marketing requests to drive efficiencies in our processes and spend
+ Support relationship management of event vendors in executing primary care patient retention events
+ Serve as a key member on the Primary Care Organization marketing team to shape our team's culture and elevate our team's strategic approach to business questions
To be successful you will need to be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. As a team player, you must be flexible, enthusiastic and demonstrate a willingness to learn.
Use your skills to make an impact
Required Qualifications
+ Bachelor's Degree in Marketing, Communication or Business, or equivalent related experience
+ 2+ years of marketing strategy, digital marketing, advertising and campaign execution experience
+ Experience with agile methodology and working in sprints
+ Strong, demonstrated project management and event planning skills
+ Strong, demonstrated skills measuring marketing campaigns and working within budgets
+ Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects
+ Excellent communication skills, written and verbal; able to communicate at all levels of an organization
Preferred Qualifications
+ Prior agency or corporate marketing experience
+ Experience working in the healthcare industry
+ Experience building compelling PowerPoint presentations for executive leadership
Additional Information
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
+ Health benefits effective day 1
+ Paid time off, holidays, volunteer time and jury duty pay
+ Recognition pay
+ 401(k) retirement savings plan with employer match
+ Tuition assistance
+ Scholarships for eligible dependents
+ Parental and caregiver leave
+ Employee charity matching program
+ Network Resource Groups (NRGs)
+ Career development opportunities
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$63,400 - $87,400 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Humana's Primary Care Organization (PCO) is seeking a Product Marketing Professional 2 to join the Patient Engagement & Retention Marketing team working remote anywhere in the US. is committed to providing personalized, high-quality senior care and is seeking driven team members who want to be part of the effort. It's taking place at Conviva Care Centers and CenterWell Senior Primary Care facilities, members of PCO, where clinicians address multiple practice patterns and enhanced clinical protocols to drive senior patient care, wellbeing, and longevity.
As the Product Marketing Professional, you will assist in the execution of patient retention & engagement associated marketing patient growth strategies. Multi-channel marketing strategies will be deployed in support of patient growth and retention objectives and may include training and selling aids, call center scripts, advertising copy, brochures, catalogues, display advertising, technical instructions, fact sheets, and information booklets. This role will support marketing efforts working with cross-functional clinical and patient engagement and retention growth business teams to execute marketing plans within stated deadlines and associated budgets. You will report to the Product Marketing Patient Engagement and Retention Associate Director.
Key Role Functions
+ Drive the activation of PCO's value story in support of patient acquisition and retention
+ Execute patient & agent marketing tactics
+ Collaborate with PCO marketing team to understand business needs based on objectives and then assist in the activating solutions that help to support measurable impacts to their business
+ Participate in the development of marketing plans based on corporate and business objectives
+ Partner with the PCO marketing team to influence internal and external partners to inform, develop and activate marketing strategies that improve awareness to drive trust with patients and agents
+ Work with Primary Care Organization marketing leadership to synthesize disparate marketing requests to drive efficiencies in our processes and spend
+ Support relationship management of event vendors in executing primary care patient retention events
+ Serve as a key member on the Primary Care Organization marketing team to shape our team's culture and elevate our team's strategic approach to business questions
To be successful you will need to be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. As a team player, you must be flexible, enthusiastic and demonstrate a willingness to learn.
Use your skills to make an impact
Required Qualifications
+ Bachelor's Degree in Marketing, Communication or Business, or equivalent related experience
+ 2+ years of marketing strategy, digital marketing, advertising and campaign execution experience
+ Experience with agile methodology and working in sprints
+ Strong, demonstrated project management and event planning skills
+ Strong, demonstrated skills measuring marketing campaigns and working within budgets
+ Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects
+ Excellent communication skills, written and verbal; able to communicate at all levels of an organization
Preferred Qualifications
+ Prior agency or corporate marketing experience
+ Experience working in the healthcare industry
+ Experience building compelling PowerPoint presentations for executive leadership
Additional Information
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
+ Health benefits effective day 1
+ Paid time off, holidays, volunteer time and jury duty pay
+ Recognition pay
+ 401(k) retirement savings plan with employer match
+ Tuition assistance
+ Scholarships for eligible dependents
+ Parental and caregiver leave
+ Employee charity matching program
+ Network Resource Groups (NRGs)
+ Career development opportunities
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$63,400 - $87,400 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Source : Humana