Product Marketing Manager - Burnett Specialists Staffing | Recruiting

Fortune 500 healthcare corporate is seeking a Product Marketing Manager to responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and portfolio management.

Responsibilities:

• Identify new products to be developed to meet new market demands, or the creation of new markets.
• Provide leadership for product/concept justification during funding cycle and provides similar leadership to product development team.
• Identify new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.
• Support the commercial organizations in achieving Plan/Update objectives.
• Provide direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.
• Drive product strategy for the assigned products in collaboration with cross functional partners. Leads within the business unit or related sub-functions.
• Customer Insight Development which includes definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition.
• Collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity.
• Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine therapy category.
• Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.
• External Communication- Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
• Product Strategy Development and Execution: Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer Product Definition- Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team
• Develop the Product Family Marketing Plan- Incorporate all aspects of the strategic direction
• Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis…customer, financial, and timeline impact)
• Lead financial and data analysis modeling for new product ideas including NPV and long-range forecasting.
• Support downstream marketing and commercial activities where needed
• Ability to leverage knowledge of product development process to help streamline time to delivery and reduce risk
• Internal Communication: Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product

Required Qualifications

• Bachelor's Degree and 4+ years of experience in marketing/product management, including experience with a global company. Healthcare industry, and/or medical device experience preferred.

Preferred Qualifications

• Master's Preferred
• Cardiac Rhythm Management experience is highly preferred.