Product Marketing Manager - MoneyLion
New York City, NY
About the Job
MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion's mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.
In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion's enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
About the Role
We are searching for a highly motivated Product Marketing Manager to help shape MoneyLion's next generation of products and grow our community base.
In this role you will be leading the creation and execution of our product marketing strategy to drive growth for MoneyLion's financial marketplace, comprising 1st and 3rd party consumer products and offers. You will work closely with cross-functional teams including Product, Engineering, Design, Paid Acquisition, Lifecycle, and more to ensure our products meet customer needs and are positioned for success in the market.
This is a great opportunity to join a fast-growing and innovative technology company focused on empowering Americans to make their best financial decisions.
This role is onsite 4 days a week out of our New York City office.
Key Responsibilities
- Develop comprehensive go-to-market strategies and lead cross-functional teams through product launch plans including audience definition, product positioning, and messaging architecture.
- Define target customer segments and create compelling value propositions for each segment.
- Evaluate product market fit through customer research to find growth opportunities and improve user experiences within our product offerings.
- Keep a pulse on industry trends and competitive landscape to inform product improvements and incorporate learnings into customer growth initiatives.
- Analyze product performance and market data to make recommendations for improvements.
- Take a data-driven approach to campaign strategy focusing investments on the most impactful customer outcomes and specific KPIs.
- You'll think outside of the box of how we can continue to super charge our growth flywheel by driving conversion, product utilization, and organic growth.
- Lead and execute in-product promotion strategy to meet business objectives including acquisition, onboarding, engagement, retention and reactivation
Who you'll partner with:
- Our stellar product team, representing the voice of the customer to shape the roadmap, and to ensure product development aligns with market needs and customer demand.
- The growth marketing team, identifying ways to activate new channels, create new content partnerships, and generally spread the word about our awesome products.
- Brand and content marketing teams develop and execute targeted demand generation campaigns to support new customer acquisition
About You
- Minimum of 4+ years of Product Marketing experience in the B2C space.
- Experience preferred: FinTech, Banking, Consumer finance, and/or startup environment
You are…
- Passionate about the FinTech industry, customer-obsessed and thrive in fast-paced environments!
- A natural storyteller with the ability to apply a customer-centric approach to build messaging and value propositions for new products, features and/or programs.
- Results-driven, with a passion for using data to build marketing initiatives that solve business and customer problems (balancing your right and left brain!)
You have…
- Strong business acumen with experience in setting quarterly OKRs, aligning business objectives with marketing initiatives and setting KPIs to measure success.
- Experience in stakeholder management with the ability to bring cross-functional teams together to influence product strategy and roadmap planning.
- The ability to manage multiple projects simultaneously with competing priorities/deadlines, while staying hyper-organized.
The annual base salary for the Product Marketing Manager is expected to be between $100,000 to $120,000. Base salary is one component of MoneyLion's total compensation package, which includes 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.
What We Value
We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
- Competitive salary packages
- Comprehensive medical, dental, vision and life insurance benefits
- Wellness perks
- Paid parental leave
- Generous Paid Time Off
- Learning and Development resources
- Flexible working hours
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more "other" than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.