Product Marketing Manager - InMobi

The InMobi Story 

We like big challenges. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn't yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India. 

Yet with passion, foresight, and conviction – InMobi charted its own course, helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day. 

After fifteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world.

Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society across different advertising ecosystems.

Overview

As a Product Marketing Manager, you will be responsible for leading the global product marketing efforts for publisher solutions, serving as the business and product strategy arm of the GM for our supply side products and offerings. You will collaborate closely with leaders across various functions including sales, business development, account management, regional market leaders, product management, engineering, and marketing. 

Your primary focus will be on building our market proposition, ensuring market fit, owning the business roadmap, and converting it into the product roadmap. You will oversee its execution and develop collateral to support the market functions in acquiring new business and fostering long-term partnerships. Additionally, you will serve as the liaison between the ecosystem and the product/tech teams execution. 

Who are you? 

You are passionate about problem-solving and adept at identifying the most effective solutions. You thrive in fast-paced environments where agility is crucial, and you possess the drive to accomplish tasks efficiently. Your hands-on approach to business challenges allows you to balance tactical requests with strategic objectives effectively. You possess the seniority and credibility to represent our company within the industry, engaging with senior leaders including market MDs, CTO, CPO, and the CEO during interactions with major global enterprises. 

The position is located onsite in New York, NY, and is not open to remote locations. 

The impact you'll make

• Develop positioning and messaging tailored for target personas, demonstrating an understanding of their key business problems and pain points, and articulating our value proposition
• Create compelling sales content, including presentations, playbooks, and customer evidence, to support field conversations and drive sales conversions
• Conduct market research to understand the competitive landscape and differentiate our solutions
• Collaborate with sales and client services to deliver training and readiness programs
• Lead product launches and ensure go-to-market plans align with overall business goals
• Utilize market intelligence and customer insights to support long-term product strategies and agile roadmaps
• Identify business opportunities through client needs analysis and market research
• Prepare business case analysis for product/functionality investments and advise business and executive leaders accordingly
• Partner with product development teams to design and execute strategic product roadmaps aligned with organizational goals
• Collaborate with marketing teams on content creation, demand generation, PR, and product education initiatives across major markets
• Monitor and customize engagement on external-facing UI and dashboards using content and analytics

In summary, as a Product Marketing Manager, you will play a crucial role in shaping our product strategy, driving market success, and fostering meaningful customer relationships. 

The experience we need

• Deep Understanding of Ad Tech Space: 5+ years of experience and comprehensive knowledge of the advertising technology ecosystem, including how advertisers and publishers operate within Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs).
• Ad Tech Expertise: Proficiency in navigating the complexities of the ad tech landscape, including understanding the roles and interactions of various players such as DSPs, advertisers, agencies, and publishers.
• SSP and DSP Interaction: 2+ years of experience working for an SSP and/or DSP, including managing key stakeholder relationships, optimizing programmatic campaigns, and maximizing revenue opportunities.
• Publisher Solutions: Ability to develop and market publisher solutions effectively, considering the unique needs and challenges faced by publishers in the ad tech space.
• Data Analysis and Insights: Strong analytical skills to interpret data and insights from ad campaigns, identify trends, and make data-driven recommendations for optimization.
• Strategic Positioning: Skill in developing strategic positioning and messaging tailored to target personas within the ad tech industry, demonstrating an understanding of their key pain points and challenges.
• Cross-functional Collaboration in Ad Tech: Proven ability to collaborate effectively with internal teams and external partners across the ad tech ecosystem to achieve common goals and drive business success.
• Communication with Advertisers and Agencies: Exceptional communication skills to engage with advertisers, agencies, and other external stakeholders, conveying the value proposition of publisher solutions and fostering long-term partnerships.
• Market Research and Competitive Analysis: Experience conducting market research to understand the competitive landscape, identify market trends, and differentiate publisher solutions effectively.
• Agility and Adaptability: Ability to thrive in a fast-paced and dynamic environment, demonstrating agility and adaptability to navigate changes and emerging trends within the ad tech industry.
• Leadership and Team Management: Strong individual leadership skills to help inspire and motivate others, providing guidance and support to achieve collective objectives in the product marketing domain within ad tech.
• Cultural Sensitivity and Global Perspective: Cultural sensitivity and global perspective to effectively interact with stakeholders from diverse backgrounds and regions, ensuring effective communication and collaboration in a globalized ad tech landscape.
• Ability to work cross-functionally across time zones, and in a team and/or matrixed environment 
• Ability to influence key stakeholders across all levels and regions of the organization
• BA/BS degree in a relevant discipline, or equivalent experience; MBA degree is a plus

About Us 

InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere. InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

Incorporated in Singapore, InMobi maintains a large presence in San Mateo, CA and Bangalore and has operations in New York, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.    

Our Purpose  
InMobi creates transformative mobile experiences and software platforms to positively impact people, businesses, and societies around the world.  

We believe that our innovations at the intersection of artificial intelligence, commerce, and the creator economy will revolutionize the way consumers use their mobile devices. Our mission is to power our customers' growth with innovative content and commerce experiences that help them activate their audiences and drive real connections. How do we do it?  

• An End-to-End Content, Monetization, & Marketing Platform the fuels industry growth  
• AI-Powered Audience Activation for the open content, media and marketing ecosystem  
• New Content and Commerce experiences for a world of connected devices 

The base salary (fixed) pay range for this role would range from $145,234 USD to $190,000 USD (min to max of base salary pay range). This salary range is in applicable for our offices located in California and New York*.

*Our ranges may vary basis final location / region / or fully remote roles in accordance to the geographical differentiation in pay scales in the country.

In addition to cash compensation, based on the position, an InMobian can receive equity in the form of Restricted Stock Units. We believe that our employees/personnel should have the ability to own a part of the entity they are a part of. Therefore, the entity employing you may elect to provide such stocks to you. Ownership of stock aids us to treat our employer company as our own and base our decisions on such a company's best interest at heart. To encourage a spirit of shared ownership, we grant InMobians relevant company stock(s). As you contribute to the growth of your company, certain stocks may be issued to you in recognition of your contribution.

A quick snapshot of our benefits:

• Competitive salary and RSU grant (where applicable)        
• High quality medical, dental, and vision insurance (including company-matched HSA)       
• 401(k) company match 
• Generous combination of vacation time, sick days, special occasion time, and company-wide holidays   
• Substantial maternity and paternity leave benefits and compassionate work environment 
• Flexible working hours to suit everyone 
• Wellness stipend for a healthier you!      
• Free lunch provided in our offices daily   
• Pet friendly work environment and robust pet insurance policy - because we love our animals! 
• LinkedIn Learning on demand for personal and professional development
• Employee Assistance Program (EAP)   

InMobi is an equal opportunity employer     

InMobi is a place where everyone can grow. Howsoever you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work. 

InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.  All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

InMobi has implemented a mandatory COVID vaccination policy for all employees in the U.S. Employees who are unable to be vaccinated may request an exemption under certain circumstances. 

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