Product Marketing Manager - Inbox Health

We’re seeking an experienced product marketer with a passion for storytelling and creative messaging to join the Marketing team at Inbox Health. As Product Marketing Manager, you will be responsible for creating compelling positioning and messaging for exciting new products and releases in the Inbox Health portfolio. In addition, you will: develop and articulate customer value propositions, perform customer and product validation, support cross-functional launch efforts, and enable sales and customer success to successfully drive customer acquisition and upsell activities.

Responsibilities:

Product Messaging & Positioning

• Own the creation and updating of product/feature level messaging and how new products fit within the overall Inbox Health portfolio
• Become subject matter expert on customer personas (buyer, user, influencer) and support strategies for updating and communicating personas across the company
• Create compelling, quality content - such as presentations, guides, quick tips videos and knowledge base articles - that clearly articulates product value mapping to key customer pain points
• Research and support differentiation strategies to clearly distinguish our unique product approach against new and legacy industry competitors
• Assist with strategic initiatives and programs to drive new customer adoption and help existing customers get more value out of our software.

Develop and execute go-to-market (GTM) strategies:

• Create comprehensive GTM strategies that outline key activities, target audiences, messaging, and tactics to ensure successful product launches and market entry.
• Coordinate cross-functional collaboration: Work closely with product management, sales, marketing, and other teams to align on launch timelines, objectives, and deliverables. Coordinate activities, facilitate communication, and ensure smooth execution of launch plans.
• Lead product launch planning and execution: Develop launch plans, including timelines, milestones, and budgets. Coordinate and oversee all aspects of the product launch, from positioning and messaging to sales enablement and marketing campaigns.
• Sales enablement: Collaborate with the sales team to develop effective sales tools, training materials, and resources that equip them with the knowledge and skills to effectively sell the product. Provide ongoing support and training to enable successful product adoption.
• Market and competitive analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitive landscape. Use insights to inform go-to-market strategies, differentiate the product, and identify opportunities for growth.
• Post-launch analysis and reporting: Conduct post-launch analysis to evaluate the effectiveness of the launch strategies and tactics. Prepare comprehensive reports highlighting key findings, lessons learned, and recommendations for future product/feature launches.

Market and competitive analysis:

• Conduct market research and competitive analysis (of competitors and potential partners) to identify market trends, customer needs, and competitive landscape. Use insights to inform go-to-market strategies, differentiate the product, and identify opportunities for growth.

Demos:

• Co-owning the various product demo tools (demo environment, Intercom)
• Customer cross-sell/up-sell campaigns:
• Analyzing customer data to define cohorts that would be optimal for cross-sell/up-sell initiatives
• Model business impact of various campaigns (revenue potential, ROI)
• Partner with other marketing team members to launch customer campaigns.
• Help to determine the effectiveness of campaigns and optimize

Voice of Customer

• Gather customer feedback and insights through surveys, interviews, and user testing. Use this feedback to refine product messaging, features, and go-to-market strategies, ensuring customer-centricity and addressing pain points.
• Maintain ongoing engagement with customers and prospects by conducting interviews and reviewing sales and customer success conversations.
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Develop strategies and processes for communicating customer and market feedback with the Product team and other internal stakeholders,

Requirements

We’re looking for a goal oriented individual who thrives on contributing to a winning culture.

• Bachelor's degree in marketing, business, or a related field.
• 4+ years of experience in product marketing, preferably in SaaS/Healthcare.
• Proven track record of developing and executing successful product marketing strategies.
• Strong understanding of product positioning, messaging, branding, and the ability to articulate detailed product features and functionality to different audiences.
• Experience conducting SWOT analysis and competitive analysis to inform marketing strategies.
• Excellent technical writing and verbal communication skills.
• Ability to create compelling marketing collateral and deliver impactful presentations.
• Analytical mindset with the ability to interpret data, market research, and competitive intelligence.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Team player with the ability to collaborate effectively across cross-functional teams.
• Proficiency in market research and competitive analysis tools.
• Data-driven; analytical, organized and detail-oriented.

Company Overview:

Inbox Health is on a mission to reinvent how patients pay for healthcare. We're working to turn a frustrating and opaque process into an intelligent, personalized experience. We strive every day to create a better model for healthcare billing for all of us. We believe third party medical billers are an important backbone of the US healthcare industry, and one that can help spur a better, fairer healthcare economy. We have chosen to focus our innovation on the needs of these billers to help bring about change across the tens of thousands of independent practitioners they serve.

Additional Details

Location: This is a hybrid position based out of New Haven, Connecticut.

Compensation: The annual base salary for this role is $75,000 - $110,000. The actual base pay within this range depends on many factors, such as education, skills and experience. Base pay is only one part of Inbox Health's competitive total compensation package which includes bonus, benefits, perks and equity. The base pay range is subject to change and may be modified in the future.

Equal Opportunity Employer Information
Inbox Health is an equal opportunity employer and we value diversity at our company. We actively seek a diverse applicant pool and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Benefits

• Medical, Dental, & Vision Coverage, with option to extend to your family
• Paid parental leave
• Company-sponsored 401k
• Weekly provide company lunch and regular company events