Product Marketing Manager - Ursus, Inc.

POSITION SUMMARY:

Our client is looking for a Product Marketing Manager. The opportunity is designed for a strategic thinker with strong communication skills, a passion for technology, and the ability to simplify complex topics. The role involves a variety of tasks, including:

RESPONSIBILITIES:

• Sales Enablement: Develop materials like pitch decks, playbooks, and customer stories to help sales teams engage with prospects and customers.
• Content Creation: Produce pipeline-driving assets such as blogs, videos, webinars, and podcasts to promote the product and educate the market.
• Product Launch Support: Partner with Product/Engineering to create market-facing content (blogs, press releases, web pages) for new features or products.
• Customer Case Studies: Write compelling case studies that support sales, demand generation, and customer success efforts.
• Competitive Analysis: Provide sales teams with competitive insights, including battlecards and training to improve sales effectiveness.
• Messaging Development: Align product messaging with key personas, use cases, and industries.
• Content Strategy: Help craft a strategy and plan that educates target personas and drives interest in the product.
• Brand Evangelism: Represent the brand at conferences, meetups, and webinars with engaging presentations.

QUALIFICATIONS:

• Experience: 2-5 years in B2B SaaS product marketing, with a focus on tech products, especially in areas like Identity Security and CIAM.
• Technical Acumen: Ability to understand complex technical products and their value.
• Content Creation Skills: Proven experience developing content that speaks to both technical and non-technical audiences.
• Developer Empathy: Familiarity with the developer journey and the unique challenges they face.
• Strong Communication: Excellent written and verbal communication skills, with the ability to explain complex concepts clearly.
• Project Management: Proven ability to manage multiple projects and deadlines efficiently.
• Technical Background: Previous experience in a technical role (e.g., Developer, Sales Engineering, or Product Management) is a plus.
• Educational Requirements: A Bachelor's degree.

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