Product Marketing Manager, Metaverse Economy — Reality Labs - Meta

Summary:

The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who is passionate about building and marketing innovative social immersive products and experiences that inspire meaningful human connection, creation and self expression.This position will join a team responsible for product marketing for the virtual economy within the metaverse, across both mobile and VR experiences. We exist to drive the flywheel across our business by empowering creators to build engaging experience and content; great content will drive user engagement and retention leading to platform growth and ultimately more earnings to motivate creators to continue to build. This role is embedded within the Horizon Experiences product team which builds both engaging consumer experiences as well as empowers creators and developers with the tools to build and scale their own businesses on Horizon. Our ideal candidate is analytical and creative, and can transition between tactical project work as well as strategic influence with product leaders. This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering feedback from internal and external stakeholders, and representing the customer within the product team.

Required Skills:

Product Marketing Manager, Metaverse Economy — Reality Labs Responsibilities:

1. Shape product roadmaps through market & customer research, competitive analyses, audience segmentation & sizing, and dives into audience needs.

2. Plan, coordinate, and execute product launch and GTM efforts. Drive target audience definition, value proposition & messaging development, content creation, and GTM channel activation across audiences to achieve awareness, adoption, and retention goals.

3. Develop pricing principles and strategies across our free, paid and earned economies to inform how new verticals, features and digital items come to market.

4. Lead a hypothesis and data-driven content launch plan and cadence enabled by our internal teams and 3P creators.

5. Demonstrate an understanding of the VR and mobile ecosystem for users and communicate market trends within the organization

Minimum Qualifications:

Minimum Qualifications:

6. 10+ years of experience in product marketing, product strategy, analytical roles or related experience

7. Experience collaborating cross-functionally and building consensus among multiple stakeholders (e.g., product managers, engineers, data science, legal, partnerships, user experience research) in a high-growth, fast moving environment

8. Experience influencing product roadmaps through relevant research and analysis

9. Experience launching products: creating detailed go-to-market plans including audience definition, positioning statements, clearly defined value propositions and collaborating with cross-functional partners (Marketing, Legal, Communications, etc.) to identify & execute marketing channels/activations

Preferred Qualifications:

Preferred Qualifications:

10. Bachelor's degree

11. MBA degree

12. Experience with building and launching products (experiences and tooling) for digital marketplaces and/or virtual gaming economies

13. Experience working cross-functionally on ambiguous 0→1 projects within a fast-paced, changing environment

14. Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework

15. Interest for and understanding of virtual economies within gaming

Public Compensation:

$158,000/year to $223,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.