Product Marketing Manager - The Planet Group

Product Marketing Manager
 
Location: Remote but ideally West Coast
Duration: 8 months
Pay: up to $105/hr, DOE
 
Planet Interactive is looking for a Product Marketing Manager to join our well known Fortune 500 client on a 8 month contract. This role will be 40 hours per week and will be fully remote.
 
The team is seeking a product marketer who is knowledgeable and passionate about the retail industry and building advertising products for retail businesses. The ideal candidate will have experience with, and strong opinions on, digital advertising strategy, with a deep understanding of the retail industry competitive landscape, trends, and business models. The ideal candidate will have experience effectively collaborating with cross-functional teams to drive results, and developing and executing against global launch plans to bring marketplace products to market. Excellent analytical and communication skills and comfort with ambiguity are a must.
 
Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
• Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
• Plan and lead cross-functional efforts to drive successful product GTM for businesses, globally
• Demonstrate a strong understanding of the broader Meta ecosystem and competitive landscape to develop strategic product feedback and positioning
• Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR
• Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for new business products
• Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
• Drive product adoption and usage rates by supporting market facing programs and effective product launch support

 
Qualifications

• Quantitative analytical experience or coursework
• Experience synthesizing analysis and communicating concepts
• Experience collaborating with cross-functional teams to drive results
• Permanent U.S. work authorization as company sponsorship is not available
• Strong history of autonomy, fast ramp and executional excellence
• Experience in a start-up environment or experience in digital marketing
• Experience working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)

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