Product Marketing Manager - Cengage Group

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .

What you'll do here:

Are you a savvy marketer who thrives on turning ambiguity into clarity for your team? Do you enjoy tackling new challenges and collaborating with cross-functional teams? If so, we want to hear from you!

As a Product Marketing Manager at Cengage, your role will involve marketing a portfolio of subject areas and products. You'll work closely with product team members, sales, faculty marketing, advocacy marketing, and brand creative services to make a significant impact. By providing messaging and market knowledge-based prioritization, you'll craft coordinated campaigns and sales enablement strategies to achieve corporate and portfolio revenue, retention, and growth goals. This position is 100% remote based out of anywhere in the U.S.

Here are some of the essential duties and responsibilities you'll have in this role:

• Strategize with Product Managers and Sales partners on key targets, opportunities and competitors. Form relationships with key market influencers and advocates

• Tell a compelling product story that engages our sales force, gains new customer markets and drives revenue

• Partner with product teams to craft internal and external messaging about new and existing capabilities, features and products

• Develop and promote customer-facing events and presentations to drive activations, sales conversions, and customer usage

• Create and manage customer-facing product information and content for priority products and channels and work with web team to ensure products are accurately reflected on Cengage sites

• Analyze your business and align marketing strategies to most important portfolio drivers

• Compile analytics for sales and marketing campaigns and share feedback with respective teams

What you'll need here:

• Bachelor's degree or equivalent experience, preferably in Marketing, Business, Sales or Communications

• 3+ years of Marketing or Sales experience

• Outstanding presentation skills in person and in a virtual environment

• Strong social skills; ability to work well with other team members, customers, sales, and collaborators across the organization

• Outgoing and positive with a focus on building and maintaining relationships

• The creativity and resourcefulness needed to build engaging content strategies

• Passionate about digital education and customer outcomes

• Experience working with a sales force a plus

• Basic sales training video creation and editing skills a plus

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengages EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$58,300.00 - $93,200.00 USD

Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.