Product Marketing Manager (hybrid) - Profisee Group Inc

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Profisee exists to empower the possibilities of the data-enabled future. In a world where data drives decisions, opportunity, and innovation, the importance of trusted data simply cannot be overstated. Profisee is a growing Microsoft top-tier partner focused on data management solutions in general and, more specifically, in the area of Master Data Management.
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Reporting to the CMO, the Product Marketing Manager will play a critical role in writing the next chapter of the Profisee product marketing strategy. This role focuses on several critical areas of product marketing; from driving product messaging consistency, supporting sales, win/loss, competitive differentiation and intel, analyst relations and executing product launches. Working closely with the VP of Product Marketing and cross-functional teams, this individual will ensure our sales team is well equipped with the education and material needed to win more customers, and that our products are well positioned and differentiated in the market. This is a hybrid position expected in the office 2 days per week.
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Key Responsibilities:
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Messaging and Positioning:
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• Ensure product collateral, content and sales tools have a cohesive and consistent messaging and positioning them across the customer journey.

• Develop and maintain product, use case, vertical and persona level messaging across the website.

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Win/Loss & Competitive Intel :
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• Manage the global win/loss analysis program, documenting, updating artifacts and sharing findings for continuous insights and field enablement.

• Develop and manage the strategy for ongoing competitive intelligence, including the collection of intel, documentation and training sales teams on competitive changes and updates, supporting their readiness to engage prospects effectively.

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Product Release & Launch Support :
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• Drive Quarterly product and release launch execution plans, project managing, coordinating cross-functional activities, creating supporting materials (content, collateral, sales tools, etc), and communicating updates to internal teams.

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Sales Enablement :
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• Develop and maintain a comprehensive repository of sales enablement tools (pitch decks, competitive intel, one-pagers, win/loss findings, etc) ensuring they are easily accessible and current.

• Track the usage and effectiveness of sales tools to inform future improvements.

• Train sales and customer success teams on product changes and updates, supporting their readiness to engage prospects effectively.

• Support sales training and certification programs to ensure alignment with sales and product marketing objectives.

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Analyst Relations:
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• Manage the logistics for analyst briefings and inquires, including scheduling, material preparing and follow-ups.

• Create and refine presentation materials, briefing documents, collect and organize data and create key updates to support briefings and inquires.

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Content Creation and Campaign Support :
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• Produce product marketing collateral (blogs, webinars, explainer videos, one-pagers, guides, etc) and support content development that spans the pre and post-sale customer journey.

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Success Milestones
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At 3 Months
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• Established a baseline understanding of our product, market, competitors, differentiation and positioning within our industry.

• Taken over management of and evaluated the current win/loss analysis process, documenting soft spots and areas for improvement.

• Audited the sales portal, meeting with sales leaders to understand key challenges and gaps in enablement tools, content needs, ease of use, etc.

• Collected and organized existing competitive intel artifacts, identifying gaps, and proposing a strategy for increasing the breadth and depth of regular updates.

• Built initial relationships with key stakeholders across marketing, product, and sales teams.

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At 6 Months
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• Played a lead role in executing a product release, creating and delivering launch materials (content, collateral, sales tools, etc), and communicating updates to internal teams.

• Delivered a comprehensive, refreshed repository (eg sales portal) of sales collateral, tools and enablement material that make finding the right information fast, accurate and scalable.

• Audited the pre and post-sale customer journey through the lens of product marketing collateral gaps and needs, delivered a plan and are starting to execute on fulfilling those content needs.

• Launched an updated Global win/loss analysis program that extends beyond North America and better serves the needs of the GTM teams in terms of information collection, dissemination and accessibility of this information to the company.

• Implemented a structured competitive intelligence process, including new ways of collecting competitive intel, regular intel updates and training sessions for sales.

• Established KPIs for sales enablement tool usage and effectiveness, reporting regularly on impact.

• Conducted training sessions with the sales team on product updates, competitive intel and other sales tools.

• Supported at least one analyst briefing or inquiry, delivering high-quality materials and capturing feedback for internal stakeholders.'

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At 12 Months
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• Delivered measurable improvements in sales enablement by refining sales tools, collateral and ensuring their consistent usage.

• Published a product messaging playbook that outlines how a field sellers and Partners should communicate the value and benefits of Profisee to key Personas, verticals and the market in general

• Ensured a cohesive messaging framework is implemented across all customer-facing materials and the website.

• Successfully contributed to the success of multiple product releases, demonstrating full ownership of execution and cross-functional coordination. Established a scalable, repeatable product marketing release process, complete with templates and best practices.

• Developed a library of effective sales enablement and marketing materials supporting sales and marketing efforts.

• Delivered quarterly win/loss and competitive intel reports and enablement sessions, including executive summaries with actionable insights.

• Delivered and are managing a library of product focused collateral covering all key stages of the buyer journey and product lifecycle.