Product Marketing Manager at The Planet Group

Product Marketing Manager, Lifecycle 

Our well known Technology client is searching for a Product Marketing Manager who will be responsible for driving user engagement and revenue growth for software products. This role will involve developing and executing marketing strategies to increase product adoption, working closely with cross-functional teams, and analyzing data to make informed decisions.

This is a full-time 40 hour/week contract position. This will be an onsite role in either Burlingame or Los Angeles, California. 

Pay Rate: Up to $85/hr depending on experience

Product Marketing Responsibilities:

• Develop and execute marketing strategies to drive user engagement and revenue growth for software products.
• Work closely with cross-functional teams, including product, engineering, and design, to ensure the success of marketing initiatives.
• Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize campaigns.
• Stay up-to-date on industry trends and competitive landscape to identify new opportunities for growth.
• Create and present reports on campaign performance to stakeholders and make recommendations for future marketing efforts.

Product Marketing Requirements:

• 5-7 years in product marketing, integrated marketing, or lifecycle marketing
• Bachelors Degree in marketing, communications, or journalism.
• Define customer journey / life cycle experience.
• Improved product experience
• Person who has previously worked in a Creative agency and managed creative process for marketing campaigns
• AB testing, optimization, experimentation.
• Life cycle marketing
• Verbal and written communication skills, multi-tasking, customer service skills and interpersonal skills.
• Ability to work independently and manage ones time.
• Ability to keep information organized and confidential.
• Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.