Product Marketing Manager, Generative AI Creative - Meta

Meta is seeking a Product Marketing Manager who is passionate about technology, innovation, and creating valuable experiences for advertisers. Successful candidates will demonstrate positive influence on product roadmaps through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market. Experience with digital ads product development and ads creative products are plus. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, identifying unmet needs via discussions with internal and external stakeholders representing the advertiser perspective and running alpha and beta testing processes. Outbound product marketing responsibilities include creating go-to-market strategy with advertiser value proposition messaging, marketplace positioning, and supporting external facing enablement and proof points. The ideal candidate has a proven track record demonstrating influencing key stakeholders across organizations, strategic and analytical thinking, decision making under uncertainty. This role is highly cross-functional and will work closely with the Product Management, Engineering, Data Science, Sales, Research, Communications, Marketing and other partner teams across Meta.

RESPONSIBILITIES

Product Marketing Manager, Generative AI Creative Responsibilities:

• Lead and coordinate go-to-market efforts globally to support GenAI product launches and scaled adoption
• Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
• Distill and surface market feedback that informs product roadmap and improves advertising and business services offerings for the product portfolio
• Develop cross-functional partnerships with Product Management, Engineering, Research, Design, Communications, Sales and other key teams
• Effectively and regularly communicate with leadership within the Product and Sales organizations

MINIMUM QUALIFICATIONS

Minimum Qualifications:

• BA/BS degree
• 5+ years of experience working in a product management, product marketing, management consulting, product strategy or equivalent function
• Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
• Digital advertising product development and go-to-market experience, including an understanding of direct response digital advertisers in the U.S. and globally

PREFERRED QUALIFICATIONS

Preferred Qualifications:

• Ads Creative product experience
• Experience being resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact