Product Marketing Manager - Troy Lee Designs

POSITION: PRODUCT MARKETING MANAGER

THE COMPANY

Troy Lee Designs (TLD) is a leading brand in the mountain bike and motocross industry, known for creating innovative, high-performance gear that combines cutting-edge technology with striking design. With a heritage of craftsmanship and a passion for speed, TLD has been an icon of action sports for over 40 years.

THE ROLE: We are seeking a dynamic and experienced Product Marketing Manager to join our team at Troy Lee Designs. you will play a crucial role in driving the development and success of our product lines, focusing on delivering top-tier performance gear and helmets for mountain biking and motocross enthusiasts. This role requires a deep understanding of our target market, a passion for action sports, and the ability to work cross-functionally with multiple teams in bringing innovative products to life. The goal is to build a line of technical apparel, helmets, protection and sportswear that meets business objectives (revenue, margin, profitability) while aligning with our brand.

RESPONSIBILITIES:

MARKET ANALYSIS & CONSUMER INSIGHTS

• Identify market trends, customer needs, and competitive opportunities to drive product innovation and differentiation
• Create and maintain a product roadmap, ensuring alignment with overall business objectives
• Conduct market research to understand customer needs, preferences, and behaviors
• Analyze industry trends and competitor products to inform product development and positioning strategies
• Utilize customer feedback and insights to continuously improve products and address market demands
• Monitor sell-in and sell-through

PRODUCT DEVELOPMENT INSIGHTS

• Support development of a product strategy that aligns with Troy Lee Designs’ brand values and market goals
• Brief the collection from market analysis to optimize strengths, address weaknesses, and explore new opportunities while staying true to the brand
• Work with the design team to guide the product development process from concept through to launch, working closely with design, marketing, and sales teams
• Participate in design review and line finalization meetings, incorporating input from sales and marketing
• Oversee the development of detailed product specifications, ensuring all products meet performance, quality, and cost objectives

CROSS-FUNCTIONAL COLLABORATION

• Assist the marketing team with go-to-market strategies, including product positioning, pricing, promotional plans, keys stories, and sales meetings
• Work with the sales team to ensure product knowledge and support, enabling them to effectively sell and represent the TLD brand

PERFORMANCE MONITORING

• Monitor product performance post-launch, including sales, customer feedback, and market reception • Utilize data-driven insights to make informed decisions and adjustments to product strategy as needed
• Prepare and present product performance reports to senior management

EDUCATION & EXPERIENCE

• Bachelor’s degree in product management, business administration or a related field
• 5+ years of experience in product management, preferably in the sports or outdoor industry

ATTRIBUTES & ABILITIES

• Strong understanding of mountain biking, motocross, and/or action sports gear markets preferred
• Is highly organized with strong attention to detail
• Practiced presentation skills for presenting to large groups
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Strong analytical skills and the ability to leverage data to drive decisions
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams
• Proven track record of successfully managing product lifecycles from concept to launch
• Ability to travel domestically and internationally as needed (up to 30%)
• Ability to commute and be in the office M-F (may work from home on Fridays after onboarding)
• Ability to work early or late hours and weekends as needed

COMPANY BENEFITS

• Medical: HMO, PPO, HDHP/HSA, PPO
• Dental: HMO and PPO+
• Vision
• Co-paid Life/AD&D
• 10 days of vacation (accrued)
• 5 days of sick time
• 401K