Product Marketing Manager - iTrade

-Lead the go-to-market planning and cross-functional execution of our growing
portfolio of products, informing and helping to decide on pricing, promotional
activities, and packaging to drive awareness, lead generation, cross-selling and
revenue growth-You will take on a highly cross-functional role with exposure to multiple stakeholders, working closely with Product Management, Customer Success, Marketing and Sales teams to support powerful, creative, and clear positioning and messaging of our offerings, ensuring the success of iTradeNetwork solutions. You will hold the responsibility for developing our value proposition and positioning, effective marketing strategies and user-focused communication plans to fuel the awareness and adoption of iTradeNetwork solutions portfolio with customers and prospects.
-Build the strategy and channels for evangelizing our offering: analysts, press,
sales, website, events/speaking, community, partners, etc
-Drive the research and synthesis of the market landscape, competitive
ecosystem, different buyer personas, and customer needs, in order to inform
product positioning and roadmap
-Identify the crux of our value proposition and simplify the pitch to its most
critical and resonant essence in order to scale revenue
-Lead the process for providing solutions for most effective marketing and selling
of iTradeNetwork solutions, whether it's in the form of better sales enablement,
competitive positioning or website messaging
-Responsible for marketing to existing customer base to drive up-sell and cross-
sell.
-Synthesize insights from vast amounts of market research, talking to customers
and partners, and diving into competitor products to define unique selling points
and market differentiation
-Apply cross-functional skills to work across any internal scenario to drive results,
build processes for cross-functional collaboration with sales, product, and
customer success
-Develop and own our playbook for driving adoption of new products and
features, working with colleagues across Product Management, Marketing, Sales
and Customer Success to make it happen

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) Sales/Marketing