Product Marketing Manager, Bracing & Supports - Össur

The Product Marketing Manager is responsible for managing the product portfolio. Collection and integration of Market Intelligence in such way that opportunity development is in line with the market needs, and successfully launched into the region. Ensure market share growth and profitability objectives through sales support for current products. Work in cooperation with Global Product Management, Leadership, Sales and Marketing, with a strong focus on downstream communication to customer-facing teams. This position will have a strategic focus of driving Customer Experience initiatives and product management for the North American market.

Responsibilities:

Market Analysis

• Gather and process market intelligence required to support product portfolio management, go- to-market strategy development, strategic initiatives, and price setting and management.

Market Research

• Gather market intelligence and customer insights
• Identify and objectify market opportunities, challenges, and strategic gaps
• Process market intelligence to support decision making
• Visualize and track market trends
• Support market sizing
• Lead local competitive write-up
• Support value mapping for strategic innovations

Customer Segment Analysis

• Describe payer structures and local reimbursement
• Analyze customer segments

Financial tracking

• Monitor product line health
• Track customer segment performance

Product & Price Management

• Manage the product portfolio and product pricing in line with the value proposition with the objective to maximize sales & profit growth.

Concept generation and market feedback

• Define opportunities in line with the market requirements
• Collect product ideas based on market feedback & customer insights
• Manage regional forecasting and opportunity screening
• Support concept refinement - specifications

Product and Portfolio Management support

• Support Product Roadmap/Lifecycle
• Support Product Line Planning
• Support Product Rationalization
• Support Product Quality / performance

Pricing Frameworks and tactics

• Setting pricing goals and objectives in line with global pricing strategy
• Support local Business Development team in new product pricing and price changes

Go-To-Market Strategy

• Develop and implement go-to-market strategies in line with the market requirements and supporting the value proposition. Support optimal sales & profit growth.
• Define strategic fit of innovations
• Define and implement the launch strategy for innovations
• Define product & channel focus
• Coordination of the regional Go-To-Market strategy
• Provide product expertise to support the development of training materials and education plans for customer-facing teams
• Ensure alignment with organization ‘s overall strategic focus
• Communicate market insights and product strategies to customer-facing teams to ensure consistent messaging and support
• Foster collaboration and feedback loops between product management and customer-facing teams to continuously improve product positioning and customer satisfaction

Customer Experience

• Drive implementation of Americas Customer Experience strategy and manage KPI dashboard.
• Lead Customer Experience Committee meetings and initiatives
• Lead inter-departmental stakeholders in maintaining CX workstreams and deliverables
• Support the maturity and execution of pre-defined, 3-year road map
• Maintain and report on quarterly metrics and dashboard
• Support communication and reporting on CX during strategy updates

General

• All employees must be aware, have knowledge and shall have received general training in Quality requirements of Össur. Training takes place in the Onboarding process and in New Employee Orientation. More specific Quality training is job specific.
• All training related to the quality management system is done in accordance to the Training Management Process
• Exercises good use of company funds and property within the set guidelines. Maintains an honest and professional attitude as the company’s representative at all times. Displays courage in taking initiative & accountability for responsibilities.
• Contributes to a safe working environment by maintaining own workspace and reporting any potential hazards.

Qualifications:

• 4+ years of product management experience is required, preferably in the medical device industry.
• BS/BA degree, Kinesiology or professional clinical background preferred.
• Proven and demonstrated product development experience successfully managing new product launches.
• Self-starter; ability to take initiative and also to seek guidance when appropriate.
• Demonstrated strong written and oral communication skills in group and one-on-one settings. Includes ability to outline and write clear communications that are effective and usable by Sales and/or Engineering.
• Strong organization, time management, and project management skills.
• Functions well within a collaborative team environment and understand influence management, expertise in working closely with product managers, designers, engineers, suppliers, project planners, and support staff to manage high-profile projects.
• Market research (both primary and secondary) and analysis skills desired.
• Displays responsibility and accountability in a hybrid work arrangement
• Computer skills are required, including Outlook, Word, Excel, and PowerPoint.
• Approximately 25% travel is required.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

The US base salary range for this full-time position is $96,801 - $124.155 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Benefits we offer:

• Referral Bonuses
• Paid Sick and Vacation time
• We provide a flexible work environment to offer work/life balance
• 401(k) plan with company match
• Medical, dental, and vision insurance
• Wellness Program - Save up to 30% in your medical premiums
• Company Paid Life Insurance
• Affordable Short- & Long-Term Disability Insurance
• Affordable Accidental and Critical Illness Insurance
• 10 Paid holidays
• Give Back Program – Paid time off to Volunteer
• Tuition Reimbursement
• Annual Performance Reviews
• And Much More…