Product Marketing Manager - Augmented Reality, Reality Labs In-Market Growth - Meta

Summary:

At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments. It’s an exciting time to join the Augmented Reality PMM team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. We’re looking for a Product Marketing Manager who can identify and lead a range of smart glasses growth programs to accelerate growth across the funnel. This person will partner closely across the Smart Glasses org to be a key driver in delivering best in class global marketing campaigns, and/or lead the strategic execution of net-new levers for growth – including but not limited to retention drivers, audience expansion, and a broad range of early and later stage tactics. You’ll join a team of In-Market PMMs working in service of unlocking the next phase of augmented reality adoption world wide.

Required Skills:

Product Marketing Manager - Augmented Reality, Reality Labs In-Market Growth Responsibilities:

1. Drive highly strategic and cross-functional initiatives through launch, performance assessment, optimization and growth

2. Act as a single point of contact across product and marketing to facilitate and drive strategic direction for seasonal marketing moments and key buying seasons

3. Partner with product, data science, sales, partnership, marketing and other functions to set goals and strategic direction for execution, and support partner teams as they work through production, execution, measurement and optimization

Minimum Qualifications:

Minimum Qualifications:

4. 7+ years professional experience in product or growth marketing

5. Experience establishing strategy and bringing it to life through execution, and leading projects that are net new for the organization

6. Experience synthesizing qualitative and quantitative data to create insightful consumer lead global briefs, and supporting integrated marketing and creative teams to deliver high impact campaigns through production and execution

7. Experience working with cross functional, matrixed teams with high degrees of ambiguity

8. Experience with global seasonal campaigns within consumer tech or CPG brands

9. Effective communication skills and experience creating documents and presentations

10. BA/BS degree

Preferred Qualifications:

Preferred Qualifications:

11. Product marketing experience with strong track record of driving business growth

12. Prior experience with Consumer Electronics hardware, partnerships, and channel execution

13. Prior product marketing experience across a portfolio of products with projects that work across a multi-product portfolio and/or go deep on any on product

14. Experience driving initiatives that have not been done before – setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment through execution, measurement and performance assessment

15. 7+ years professional experience in product marketing and/or technology

16. MS/MBA degree or equivalent experience

Public Compensation:

$158,000/year to $223,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.