Product Marketing Manager, Amazon Fresh - Amazon

Description Interested in working in an innovative and high-impact business that is changing the way customers think about grocery? Amazon is looking for a customer obsessed, and motivated individual to join the Amazon Fresh US Traffic Product Marketing Team. The Product Marketing Manager will play a critical role in accelerating the growth of US physical stores by overseeing marketing channel campaigning and targeting, with a focus on generating highly qualified traffic to newly launched physical grocery stores. As a marketing leader, you will conceive and propose innovative marketing strategies and concepts, guiding projects through successful testing and scaled execution. In this role, you are expected to demonstrate analytical acumen, operational excellence, program management, and creative skills. You should possess the ability to effectively apply marketing science to inform creative decisions and shape channel strategies. The right person for this role will have experience with online and offline marketing, making data-driven decisions, and influencing others. They must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with marketing tools, analyzing traffic data and solving problems). Flexibility, organizational skills and the ability to prioritize in a changing business environment will also be key. Our team culture is goal-oriented, collaborative and driven to achieve results. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment. Key job responsibilities * Conceptualize, build, and execute owned & operated channel marketing plans, including creative development, and campaign performance analysis specifically for new store launches *Oversee customer targeting strategy and execution, responsible for refining segments to optimize marketing effectiveness * Deeply understand and articulate the target customer; obsessively understand new and competitive products, trends, and opportunities * Understand key traffic drivers (impressions, reach, frequency, clicks, conversion) and how to measure, track, and optimize them to accomplish business goals, document the results, and share best practices across the team. * Partner with stakeholders within and outside the team to derive critical insights from Amazon content ranking-engine data and synthesize recommendations to improve campaign performance and reach. * Understand how to get the most out of the tools you use to do your job and challenge the existing tool set, successfully working with technical teams to propose and evaluate enhancements that improve efficiency and functionality. We are also looking for: * Ability to translate curiosity into bar-raising experimentation * Experience leading cross-functional projects * Ability to manage multiple, competing priorities and thrive in a fast-paced, high-growth category environment * Extreme attention to detail * Demonstrated willingness to roll up your sleeves About the team We are an entrepreneurial, customer-obsessed and motivated team, working in a fast-paced, ambiguous, and highly collaborative environment. Our business is more startup than big company, with a high pace and degree of ambiguity. You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order. We are open to hiring candidates to work out of one of the following locations: Arlington, VA, USA | New York, NY, USA | Seattle, WA, USA Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels Preferred Qualifications - SQL - Advanced Excel - Ability to learn new systems quickly - Experience leading cross functional projects - Strong attention to detail, ability to manage competing priorities, and customer obsessed mindset Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $87,300/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.