Product Marketing Manager - Aquent

Location: Alpharetta, GA (Hybrid / Onsite 2-3 days a week)

Sponsorship: We are not accepting candidates who need employment sponsorship now or in the future.

Experience: Previous roles in Master Data Management, or Data Governance, is a must.

Salary:

130K - 150K base (ETO of $165K)

Sponsorship: We are not accepting candidates who need employment sponsorship now or in the future.

JOB DESCRIPTION

As we enter our next phase of growth, we’re seeking a Product Marketing Manager to support our account-based go-to-market strategy. As a leading Microsoft partner, we focus on master data management solutions that enable trusted data and drive business growth.

Reporting to the CMO, the Product Marketing Manager will handle product messaging, sales support, and launches, collaborating across teams to ensure strong market positioning and customer engagement. This role suits someone who thrives in a fast-paced environment, enjoys building new processes, and seeks to align Marketing and Sales for pipeline growth.

What Success in this Role Looks Like:

Within first 3 months:

• Familiarize yourself with our product, target markets, and our industry.
• Build rapport with marketing, product, and sales teams.
• Deliver a 6 month ‘plan on a page’ for existing products.
• Participate in win/loss analysis interviews and competitor research activities, contributing insights to marketing strategies.

Within first 6 months:

• Play a lead role working with product management for successful product launches, creating and delivering launch materials, and showcase our innovation in the market.
• Analysis of competitors within data management space, utilize findings to refine product messaging and develop the competitive positioning for the product portfolio.
• Produce high-quality product marketing content (e.g., blog posts, webinars) that drive customer engagement.
• Conduct training sessions with the sales team on updated product offerings and materials.

Within first 12 months:

• Successfully captained multiple product launches taking full ownership of execution and cross-functional coordination.
• Built repository of impactful sales enablement and marketing materials to support sales and marketing efforts.
• Curated customer case studies and win/loss insight for analysis and improvement of product strategy.
• Demonstrated measurement improvement on product positioning and market perception though consistent, high-quality execution of product marketing tactics.
• You are providing ongoing reporting for a primary set of key performance indicators (KPIs) and provide stakeholders with actionable recommendations as it relates to performance across KPIs.
• You have built trust with stakeholders and are fostering a culture of collaboration and knowledge sharing within the team and cross-functional departments.

Candidates in this role should have:

• Industry Experience

  You are aware of the landscape, and have led B2B growth within Master Data Management and/or Data Governance organizations.

  
  

• Tactical Execution

  Execute daily product marketing tasks, including product positioning, messaging, and sales enablement. Conduct market research, win/loss analysis, and competitor analysis for rapid insight generation.

  
  

• Launch Support

  Drive product launch execution, coordinating cross-functional activities, creating supporting materials, and communicating updates to internal teams.

  
  

• Sales Enablement

  Develop and refresh sales enablement materials like battle cards and product one-pagers, and train sales teams on product changes and updates.

  
  

• Content Creation and Campaign Support

  Produce product marketing collateral (blogs, webinars, white papers) and support content development for marketing campaigns.

  
  

• Customer Engagement

  Lead customer engagement activities, including win/loss interviews, feedback collection, and case study creation to validate product messaging.

  
  

• Techy Savvy: You understand analytics and a variety of programs to help tell the right story (Gong, Salesloft, Salesforce, Marketo, Chilipiper, Postal.io)

Our Working Philosophy:

• Growth Mindset: We believe in continuous learning and growth. We embrace mistakes as part of our journey.
• Constructive Candor: We value diverse perspectives to find the best solutions.
• Helpful: We thrive on helping our teammates succeed.
• Get Stuff Done: We have the determination to achieve our goals, no matter the obstacles.
• Fun is Where Fun is Made: We cherish the journey and aim to make each other laugh along the way.

Benefits:

• Insurance (Employee sponsored health/dental/vision)
• PTO (Holiday, Vacation, Sick)
• Employee Share Units
• Professional Development Stipends
• Wellness Programs
• Onsite Fitness Center
• Company / Team Outings

Equal Employment Opportunity:

We are committed to diversity and inclusion. We welcome qualified applicants from all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Alternative methods of applying for employment are available for individuals with disabilities.