Product Marketing Manager - AI Chatbot - Sendbird

As the Product Marketing Manager, AI at Sendbird, your objective is to grow the company's artificial intelligence (AI) chatbot and generative AI business. Success is measured by the volume of free trial-to-paid conversions and, ultimately, the revenue we can book through this business line. 

Reporting to the Head of Product Marketing while working in a cross-functional AI team – spanning dedicated members from product management, engineering, design, product marketing, demand gen, lifecycle, and ops – led by the AI Business General Manager, the organization will lean on you as the subject matter expert in driving the AI market position Sendbird should be striving to achieve. 

Projects include but are not limited to market sizing, persona mapping, ideal customer profile analysis and definition, positioning & messaging, asset creation, product launches, competitive strategy, and in-product experimentation to boost product-led growth (PLG). If you are a strategic marketer motivated by the AI domain, can help build a growing new business line, are unafraid to take action to win or fail, and are attracted to a high-intensity and fast-moving team – this role is for you.

What you'll do

• Develop collateral to support a PLG customer journey
• Grow the company's AI chatbot and generative AI business through product-led growth strategies, and tie them to a sales-assisted motion.
• Lead in-product experimentation efforts to boost product-led growth, and convert free trials to paid subscriptions by improving user experience and messaging
• Measure success, including product metrics and customer engagement metrics, aiming to increase dollar revenue.
• Serve as the subject matter expert on AI, and elevate Sendbird's market position in the AI domain.
• Conduct research to understand the potential market scope for AI chatbots and LLM integrations, conveying positioning and messaging for the market and customers.
• Map out personas to identify and appeal to the target audience for AI products.
• Analyze and define the ideal customer profile and pain points, leveraging diverse research methods such as customer surveys and interviews to highlight our Sendbird differentiation.
• Develop compelling positioning and messaging; create compelling assets including brochures, presentations, eBooks, and website content.
• Plan and execute product launches to introduce new AI features or integrations to the market, focusing on specific customer acquisition and partner channels.
• Formulate and implement competitive strategies to secure an advantage in the AI chatbot and LLM market.
• Report to the Head of Product Marketing and work directly with a cross-functional AI team, including product management, design, demand generation, lifecycle, and operations, under the leadership of the General Manager of AI Business at Sendbird.

Who you are:

• You're passionate about Sendbird's mission of building connections in a digital world
• You're interested in communications technology and the role of generative AI
• You're entrepreneurial and enjoy high-risk/high-reward launches that draw on your product marketing skillset
• You're growth-driven, and geek out about running in-product experiments
• You strive to be the voice of the customer, and you enjoy asking the right questions just as much as coming up with the solutions
• You're collaborative and can put your ego aside to reach the business objective yet unafraid to challenge the status quo to deliver results
• You see opportunity in a fast-paced, committed team environment

What you bring:

• 6+ years in SaaS/CPaaS product marketing, experience with PLG motions is a plus
• Demonstrated success in marketing or selling to product management or engineering leaders
• Adept at framing, positioning & messaging, and orchestrating go-to-market strategy/experiments
• Effective at managing cross-functional projects
• Self-starter with the ability to succeed in a fast-paced environment
• Excellent verbal and written communication skills in English; Korean language skills strongly preferred

What We Offer:

• 20 days PTO, 12 paid US company holidays, 5 sick days, 2 volunteer days, plus a rest/rejuvenation and birthday day off
• Company-subsidized medical, dental, and vision insurance
• Flexible Spending Accounts or Health Saving Accounts
• 401k savings
• Parental leave
• Life and disability insurance
• Be Your Best Self: An annual stipend of $3,500 (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, gym memberships, books, fitness classes, mental health services and massages
• Technology and Connectivity Stipend

Pay Transparency

We set standard cash compensation ranges for all roles based on function, level, and geographic location.  To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies.   A reasonable estimate of the current salary range for this role is $150,000 - $185,000.  This range is specific to the San Francisco Bay market.  We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.

What diversity and inclusion mean to us

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

About Sendbird

Sendbird is trusted by 4000 of the world's most popular apps – including industry leaders like Match Group, Rakuten, Yahoo, and Coupang – to power over 7 Billion messages every month between businesses and people looking to build relationships and get things done.

The company offers an award-winning communication platform that modern messaging experiences are built on, unlocking the potential of unified customer communications across notifications, in-app chat, voice, video, and AI. Headquartered in California, Sendbird is backed by ICONIQ, STEADFAST Capital Ventures, Softbank, Tiger Global Management, Meritech Capital, Emergence Capital, Shasta Ventures, August Capital, Funders Club, World Innovation Lab, and Y Combinator.